1. Creative Thinking and Innovation in Business Education. One teacher’s frustration Or how to get rid of those freakin’ cookies on market day

2. What is Creative Thinking? The nominations are in.  The ability to think of an idea which creates value.  The ability to think differently  Lateral Thinking  Entrepreneurial Thinking  Innovative Thinking  Out of the box thinking

3. And the Winner is……….  I do not know but I am going to find out

4. A challenge to year 7 and Year 8  Faced with growing demand after the opening, Starbucks decided that they needed to open a new coffee shop in the same city.  Their solution was unique and risky and had not been tried before and has not been used since.  Where did they open the new store?

5. Answer  Across the Road from each other

6. From my early research  Creative thinking involves challenging existing ideas.  Ask good questions. (Why is it done this way?) Inquiry?  Risk-Taking within agreed limits  No fear of Failure and to learn from it  Everyone can be creative it is not just artists or musicians

7. But First The problem wonderfully articulated and represented

8. Observations  The current educational paradigm is not appropriate for learning in 21 st century  We are educating kids out of their creativity as they pass through school  National Achievement Standards only exacerbate the problem of encouraging creativity in Business Education

9. Current Practice: The Market Day

10. And there is more

11. And yet more……

12. Where is the creativity?  Learners tend to take ages to decide on their product  Over ambitious?  On Selling is popular from the two dollar shop!  Food Glorious Food. That Freakin’ Cookie  Creativity is not part of the standard!

13. Forced Creativity on Market Day  No Food  No On selling of products from two dollar shop  No selling on the Market day. Taking orders  No posters or point of sale. All promotion activity online using Facebook and Twitter

14. Result  Students can’t think of anything!  NZ Apprentice. Woeful lack of creativity shown in a number of the tasks. Tourist Bus example  Creativity around Price – usually race to the bottom - Not sustainable (Unlike Apple and Cirque du Soleil)

15. How do companies do this?  Pixar  Starbucks  Apple

16. Pixar Allow employees to play pool

17. Pixar  Shared Lunch or Shared Hunch  Cars  Wall-e  Ratatouille  Monsters Inc

18. Starbucks: Break Out Rooms

19. Apple  Risk-Taking  IPOD. Idiots Price Our devices  IPAD. What is it for? (No Flash!)  The ability to anticipate future trends and deliver on them  TIME to discuss and generate new ideas

20. What do our classrooms look like?

21. or

22. So what does a Creative Classroom look like?  From the T and L Guidelines 2010  The Physical environment should be experiential and co-operative through flexible use of space.  The classroom should assist in the transition to the workplace  Learn take risks, reflect and move forward

23. How do you do that on limited budget in a state school? Group Work? Moving furniture? More experiential learning? Use of Business Mentors?

24. Current ideas  Creativity is not spontaneous.  The Slow Hunch  Creativity happens in groups  Technology in the classroom can assist in creativity but only if the appropriate challenging tasks are set  Do not be afraid to challenge existing ideas

25. So what do we do?

26. Or  The Solution? The Solution?

27. Greater Use of Technology?  Mobile Phones to allow greater collaboration- searching and sharing?  Google Docs?  Wiki’s?  Face book?  Use of Laptop’s in class

28. Lets try to find a solution  lgutteridge42@gmail.com lgutteridge42@gmail.com  Royal Society Fellowship for 2011