1. Vokey & Read S T U D Y l a n i m i l b u S s e g a s s e M

2. Two Themes What were the two themes of this article?

3. Two Themes What were the two themes of this article? 1. Do so-called subliminal messages work? 2. Is it possible that not all “messages” were put there by evil rock stars (or Satan)?

4. Subliminal Messages What two kinds of subliminal messages do the authors investigate?

5. Subliminal Messages What two kinds of subliminal messages do the authors investigate? –“backmasking” - backwards messages in songs

6. Subliminal Messages What two kinds of subliminal messages do the authors investigate? –“backmasking” - backwards messages in songs –words embedded in the background of images

7. Backmasking “Backmasking” is not backward masking (hint: if you’re going to argue that some perceptual phenomenon is the work of Satan, at least get the name right)

8. Backmasking “Backmasking” is not backward masking (hint: if you’re going to argue that some perceptual phenomenon is the work of Satan, at least get the name right) controversy in the 80’s - subliminal “backmasked” messages in rock music

9. Backmasking Examples of Gary Greenwald’s demonstrations (warning: you are about to hear a backmasked “message”) Forward Backward

10. Does Backmasking Work? What can subjects tell about backwards messages?

11. Does Backmasking Work? What can subjects tell about backwards messages? –Sex of the speaker –Language (barely) –Different speaker (barely)

12. Does Backmasking Work? What don’t backwards messages convey?

13. Does Backmasking Work? What don’t backwards messages convey? –Meaning

14. Does Backmasking Work? Some Examples of the experiments that Vokey & Read did: Subjects were presented with various phrases played backward. Subjects were unable to: –Accurately discriminate between questions and declarations –Sort sentences into the category of message (i.e. satanic, Christian, nursery rhymes, etc.)

15. Does Backmasking Work? The meaning of backmasked messages is not consciously perceived (sufficiently to enable performance on these tasks). Might such messages still influence behavior?

16. Does Backmasking Work? Priming by backmasked message?

17. Does Backmasking Work? Priming by backmasked message? Subjects presented with passages that use the less common of two homophones tend to use that word when asked to spell it –e.g. climbing Mt. Everest is an incredible feat

18. Does Backmasking Work? Priming by backmasked message? Subjects presented with passages that use the less common of two homophones tend to use that word when asked to spell it –e.g. climbing Mt. Everest is an incredible feat Subjects heard backwards sentences containing uncommon words If backwards messages have subliminal influence, what would you predict?

19. Does Backmasking Work? Priming by backmasking: Result: there was no biasing of the less frequent homophone by exposure to it in a backward message

20. Does Backmasking Work? Priming by backmasking: Result: there was no biasing of the less frequent homophone by exposure to it in a backward message Interpretation: backmasked messages are not effective at influencing behavior

21. Does Backmasking Work? Priming by backmasking: What are some counterarguments one might make?

22. Does Backmasking Work? Priming by backmasking: What are some counterarguments one might make? –Perhaps repeated exposure is necessary

23. Does Backmasking Work? Priming by backmasking: What are some counterarguments one might make? –Perhaps repeated exposure is necessary –Null findings do not prove the absence of an effect

24. Does Backmasking Work? Priming by backmasking: What are some counterarguments one might make? –Perhaps repeated exposure is necessary –Null findings do not prove the absence of an effect one needs to know the statistical power

25. Are All Subliminal Messages Intentionally Inserted? These messages tend not to be clear and obvious

26. Are All Subliminal Messages Intentionally Inserted? These messages tend not to be clear and obvious Could it be that our brains mistakenly see or hear messages that aren’t really there?

27. Are All Subliminal Messages Intentionally Inserted? Is there really a dog or are the spots enough like a dog for your brain to fill in the rest?

28. Subliminal “Messages” Where you Least Expect Them How did Vokey and Read test the idea that subliminal messages might just be a case of mistaken perception?

29. Subliminal “Messages” Where you Least Expect Them The examined passages from various sources (Jabberwokey and the 23rd Psalm) played backwards to identify candidate messages The “subliminal” message is:

30. Subliminal “Messages” Where you Least Expect Them The examined passages from various sources (Jabberwokey and the 23rd Psalm) played backwards to identify candidate messages The “subliminal” message is: “saw a girl with a weasel in her mouth”

31. Subliminal “Messages” Where you Least Expect Them Listeners were given each passage (backwards) and asked to listen for 12 possible messages Listener’s detected “messages” in the appropriate passage

32. Subliminal “Messages” Where you Least Expect Them Interpretation: Your brain is remarkably good at “active construction” of patterns amid a background of noise.

33. Subliminal “Messages” Where you Least Expect Them Interpretation: Your brain is remarkably good at “active construction” of patterns amid a background of noise. Creative listening by (well-meaning?) public censors can go very wrong

34. Subliminal “Messages” Where you Least Expect Them Consider the trial of Judas Priest –Band sued for inserting the message “do it” which allegedly lead to the suicide of two teens Listen for “Do It”The “do its”

35. Subliminal “Messages” Where you Least Expect Them Consider the trial of Judas Priest –Band sued for inserting the message “do it” which allegedly lead to the suicide of two teens Band acquitted on the basis of expert testimony

36. Expert Testimony !

37. Subliminal “Messages” Where you Least Expect Them With enough creativity and patience one can see “subliminal messages” just about anywhere:

38. Subliminal “Messages” Where you Least Expect Them This and other examples can be found at http://fn1.tfn.net/~petrkub/sublime.html http://fn1.tfn.net/~petrkub/sublime.html Have a look and decide whether these are examples of devious advertising or just “active construction”

39. Subliminal “Messages” Where you Least Expect Them They may or may not have been put there on purpose It’s unlikely that they have any effect on you whatsoever

40. Subliminal “Messages” Where you Least Expect Them Our perceptual mechanisms are great at extracting meaningful images from noisy stimuli. For example - the famous face on Mars: Viking, 1976

41. Subliminal “Messages” Where you Least Expect Them Given a clearer picture it looks a lot less like a face: Mars Global Surveyor, 2001

42. Next Time: Bring idea journals Course wrap-up and idea sharing