1. Teck H. Ho 1 Peer-induced Fairness in Games Teck H. Ho University of California, Berkeley (Joint Work with Xuanming Su) October, 2009

2. Teck H. Ho 2 Outline  Motivation  Distributive versus Peer-induced Fairness  The Model  Equilibrium Analysis and Hypotheses  Experiments and Results March, 2009

3. Teck H. Ho 3 Dual Pillars of Economic Analysis  Specification of Utility  Only final allocation matters  Self-interest  Exponential discounting  Solution Method  Nash equilibrium and its refinements (instant equilibration) March, 2009

4. Teck H. Ho 4 Motivation: Utility Specification  Reference point matters: People care both about the final allocation as well as the changes with respect to a target level  Fairness: John cares about Mary’s payoff. In addition, the marginal utility of John with respect to an increase in Mary’s income increases when Mary is kind to John and decreases when Mary is unkind  Hyperbolic discounting: People are impatient and prefer instant gratification March, 2009

5. Teck H. Ho 5 Motivation: Solution Method  Nash equilibrium and its refinements: Dominant theories in marketing for predicting behaviors in non-cooperative games.  Subjects do not play Nash in many one-shot games.  Behaviors do not converge to Nash with repeated interactions in some games.  Multiplicity problem (e.g., coordination and infinitely repeated games).  Modeling subject heterogeneity really matters in games. March, 2009

6. Teck H. Ho 6 Bounded Rationality in Markets: Revised Utility Function Ho, Lim, and Camerer (JMR, 2006) March, 2009

7. Teck H. Ho 7 Bounded Rationality in Markets: Alternative Solution Methods March, 2009

8. Teck H. Ho 8 Modeling Philosophy Simple(Economics) General(Economics) Precise(Economics) Empirically disciplined(Psychology) “the empirical background of economic science is definitely inadequate...it would have been absurd in physics to expect Kepler and Newton without Tycho Brahe” (von Neumann & Morgenstern ‘44) “Without having a broad set of facts on which to theorize, there is a certain danger of spending too much time on models that are mathematically elegant, yet have little connection to actual behavior. At present our empirical knowledge is inadequate...” (Eric Van Damme ‘95) March, 2009

9. Teck H. Ho 9 Outline  Motivation  Distributive versus Peer-induced Fairness  The Model  Equilibrium Analysis and Hypotheses  Experiments and Results March, 2009

10. Teck H. Ho 10 Distributive Fairness March, 2009

11. Teck H. Ho Ultimatum Game Yes? No? Split pie accordingly Both get nothing March, 2009 11

12. Teck H. Ho 12 Empirical Regularities in Ultimatum Game  Proposer offers division of $10; responder accepts or rejects  Empirical Regularities: There are very few offers above $5 Between 60-80% of the offers are between $4 and $5 There are almost no offers below $2 Low offers are frequently rejected and the probability of rejection decreases with the offer  Self-interest predicts that the proposer would offer 10 cents to the respondent and that the latter would accept March, 2009

13. Teck H. Ho 13 Ultimatum Experimental Sites Henrich et. al (2001; 2005) March, 2009

14. Teck H. Ho 14 Ultimatum Offers Across 16 Small Societies (Mean Shaded, Mode is Largest Circle…) Mean offers Range 26%-58% March, 2009

15. Teck H. Ho 15 Modeling Challenges & Classes of Theories  The challenge is to have a general, precise, psychologically plausible model of social preferences  Three major theories that capture distributive fairness Fehr-Schmidt (1999) Bolton-Ockenfels (2000) Charness-Rabin (2002) March, 2009

16. Teck H. Ho 16 A Model of Social Preference (Charness and Rabin, 2002)  Blow is a general model that captures both classes of theories. Player B’s utility is given as:  B’s utility is a weighted sum of her own monetary payoff and A’s payoff, where the weight places on A’s payoff depend on whether A is getting a higher or lower payoff than B. March, 2009

17. Teck H. Ho 17 Peer-induced Fairness March, 2009

18. Teck H. Ho distributional fairness distributional fairness Distributional and Peer-Induced Fairness peer-induced fairness March, 2009 18

19. Teck H. Ho distributional fairness distributional fairness 19 A Market Interpretation peer-induced fairness SELLER BUYER posted price take it or leave it? March, 2009

20. Teck H. Ho 20 Examples of Peer-Induced Fairness  Price discrimination (e.g., iPhone)  Employee compensation (e.g., your peers’ pay)  Parents and children (favoritism)  CEO compensation (O’Reily, Main, and Crystal, 1988)  Labor union negotiation (Babcock, Wang, and Loewenstein, 1996) March, 2009

21. Teck H. Ho 21 Social Comparison  Theory of social comparison: Festinger (1954)  One of the earliest subfields within social psychology  Handbook of Social Comparison (Suls and Wheeler, 2000)  WIKIPEDIA: http://en.wikipedia.org/wiki/Social_comparison_theory http://en.wikipedia.org/wiki/Social_comparison_theory March, 2009

22. Teck H. Ho 22 Outline  Motivation  Distributive versus Peer-induced Fairness  The Model  Equilibrium Analysis and Hypotheses  Experiments and Results March, 2009

23. Teck H. Ho 23 Modeling Differences between Distributional and Peer-induced Fairness  2-person versus 3-person  Reference point in peer-induced fairness is derived from how a peer is treated in a similar situation  1-kink versus 2-kink in utility function specification  People have a drive to look to their peers to evaluate their endowments March, 2009

24. Teck H. Ho 24 The Model Setup  3 Players, 1 leader and 2 followers  Two independent ultimatum games played in sequence  The leader and the first follower play the ultimatum game first.  The second follower receives a noisy signal about what the first follower receives. The leader and the second follower then play the second ultimatum game.  Leader receives payoff from both games. Each follower receives only payoff in their respective game. March, 2009

25. Teck H. Ho 25 Revised Utility Function: Follower 1  The leader divides the pie:  Follower 1’s utility is:  Follower 1 does not like to be behind the leader (  B > 0) March, 2009

26. Teck H. Ho 26 Revised Utility Function: Follower 2  Follower 2 believes that Follower 1 receives  The leader divides the pie:  Follower 2’s utility is:  Follower 2 does not like to be behind the leader (  > 0) and does not like to receive a worse offer than Follower 1 (  > 0) March, 2009

27. Teck H. Ho 27 Revised Utility Function: The Leader  The leader receives utilities from both games  In the second ultimatum game:  In the first ultimatum game:  Leader does not like to be behind both followers March, 2009

28. Teck H. Ho 28 Hypotheses  Hypothesis 1: Follower 2 exhibits peer-induced fairness. That is, > 0.  Hypothesis 2: If > 0, The leader’s offer to the second follower depends on Follower 2’s expectation of what the first offer is. That is, March, 2009

29. Teck H. Ho 29 Economic Experiments  Standard experimental economics methodology: Subjects’ decisions are consequential  75 undergraduates, 4 experimental sessions.  Subjects were told the following: Subjects were told their cash earnings depend on their and others’ decisions 15-21 subjects per session; divided into groups of 3 Subjects were randomly assigned either as Leader or Follower 1, or Follower 2 The game was repeated 24 times The game lasted for 1.5 hours and the average earning per subject was $19. March, 2009

30. Teck H. Ho 30 Sequence of Events Ultimatum Game 1 Leader : Follower 1 Ultimatum Game 2 Leader : Follower 2 Noise Generation Uniform Noise March, 2009

31. Teck H. Ho 31 Subjects’ Decisions  Leader to Follower 1 to Follower 2 after observing the random draw (-20, - 10, 0, 10, 20)  Follower 1 Accept or reject  Follower 2 (i.e., a guess of what is after observing ) Accept or reject  Respective payoff outcomes are revealed at the end of both games March, 2009

32. Teck H. Ho 32 Hypotheses  Hypothesis 1: Follower 2 exhibits peer-induced fairness. That is, > 0.  Hypothesis 2: If > 0, The leader’s offer to the second follower depends on Follower 2’s expectation of what the first offer is. That is, (Proposition 1) March, 2009

33. Teck H. Ho 33 Tests of Hypothesis 1: Follower 2’s Decision Being AheadOn ParBeing Behind NNumber of Rejection N N 165?110?179? March, 2009

34. Teck H. Ho 34 Tests of Hypothesis 1: Follower 2’s Decision Being AheadOn ParBeing Behind NNumber of Rejection N N 1656 (3.6%)1105 (4.5%)17942 (23.5%) March, 2009

35. Teck H. Ho 35 Tests of Hypothesis 1: Logistic Regression  Follower 2’s utility is:  Probability of accepting is:  March, 2009

36. Teck H. Ho 36 Test of Hypothesis 2: Second Offer vis-à-vis the Expectation of the First Offer Being AheadBeing Behind On Par March, 2009

37. Teck H. Ho 37 Tests of Hypothesis 2: Simple Regression  The theory predicts that is piecewise linear in  That is, we have  March, 2009

38. Teck H. Ho 38 Implication of Proposition 1: S 2 * > S 1 *  Method 1:  Each game outcome involving a triplet in a round as an independent observation  Wilcoxon signed-rank test (p-value = 0.03)  Method 2:  Each subject’s average offer across rounds as an independent observation  Compare the average first and second offers  Wilcoxon signed-rank test (p-value = 0.04) March, 2009

39. Teck H. Ho 39 Structural Estimation  The target outlets are economics journals  We want to estimate how large is compared to (important for field applications)  Is self-interested assumption a reasonable approximation?  Understand the degree of heterogeneity March, 2009

40. Teck H. Ho 40 Is Self-Interested Assumption a Reasonable Approximation? No March, 2009

41. Teck H. Ho 41 Is Peer-Induced Fairness Important? YES March, 2009

42. Teck H. Ho 42 Latent-Class Model  The population consists of 2 groups of players: Self-interested and fairness-minded players  The proportion of fairness-minded  See paper for Propositions 5 and 6: depends on March, 2009

43. Teck H. Ho 43 Is Subject Pool Heterogeneous? 50% of Subjects are Fairness-minded

44. Teck H. Ho 44 Model Applications  Price discrimination  Executive compensation  Union negotiation March, 2009

45. Teck H. Ho 45 Price Discrimination March, 2009

46. Teck H. Ho 46 Summary  Peer-induced fairness exists in games  Leader is strategic enough to exploit the phenomenon  Peer-induced fairness parameter is 2 to 3 times larger than distributional fairness parameter  50% of the subjects are fairness-minded

47. Teck H. Ho 47 Standard Assumptions in Equilibrium Analysis March, 2009