1. Business Plan Presentation MobiHealth

2. Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials MobiHealth

3. Mission We want to deliver an application which helps Lady Health Workers execute their work in Pakistan.

4. Strategic Intent To be an essential part of the work of Lady Health Workers Key actions: Partners in Pakistan (government, health organizations etc) Local know-how and insights

5. Our Earnings Logic The application is downloadable from the company home page at a price of X. International health organizations and governments can buy multiple copies

6. Business Environment Target market The users of the application are Lady Health Workers in rural areas of Pakistan Product/Service concept Mobile phone application that provides useful tools for Lady Health Workers Competition (direct and substitution) Other health applications available for mobile phones Telemedicine (not mobile application)

7. Project Execution Key Milestones: Prototype Business plan Getting partners Demo version Selling the application / license

8. Risk Analysis RISKS Market – Promotion, how and when? – LHWs reluctant to adopt mobile phone applications Technology/Product – S40 technology is limited – Lack of knowledge of S40 technology ACTIONS Market – Making contacts in market area, develop further application – Contact LHWs in Pakistan and inquire needs, opinions etc. Technology/Product – Possible R&D partners in market area

9. Key Assumptions And Financials Lady Health Workers have the ability and need to use mobile phone applications

10. Market Research & Marketing plan MobiHealth

11. What kind of healthcare application can assist LHWs in Pakistan ? The purpose Collect relevant information about Pakistan healthcare system (private and public sector, in cities and rural areas) what kind of mobile phones people have how familiar people are with mobile applications and is there demand on our service Pakistani contacts in Aalto University They have contacts in Pakistan We are going to discuss with our Pakistani contacts about specific needs of LHW (next week?) How can we make LHWs working easier? The Plan

12. contacting government and organizations who are working in Pakistan and propose co-operation Nokia’s research material ? We have been told some kind of information and connection tool is needed Problems Competitors, reluctance towards mobile apps The Plan

13. Gruop / profileNumber of personsGoal of contactHow (interview, survey...) Ready by The Plan

14. Market size and trends About 100000 LHWs in Pakistan LHWs could buy the application or government would buy it for LHWs Financial sheet (costs 1€/application) Need for simple application for LHWs The biggest obstacle is how can we convince LHWs and organizations that our service is useful

15. Offering Ideas 1. First aid guide for LHWs More just a fag, something new for LHWs Communication system for LHW (future) Service where LHWs could be in touch MIM? Chat? Mobile community? LHW is the end user, Government and NGO’s are customers We could also try to sell the application for MobiLink

16. Customers Idea is that Pakistani government or some healt care organization buys our application for use of Lady Health Care workers, which are our end users. Mobilink and other mobile service providers are also our potential customers. For now there are no non-paying end users.

17. Competitors There are hundreds of healt related applications on the mobile market. (Ovi Store, Android market, AppStore). Most of the applications are some sort of databases like first aid guides, so they can be applied in any country, not specialized on some specific area or market. Mobilink released an Lady Health Worker program in 2008. They gave free phones bundled with mobilink sim-card. Mobilink is one of the biggest Pakistani mobile service providers. They have millions of customers and a lot of resources. Mobilink could also become our customer instead of a competitor. They don’t have a running application for now, just the phones.

18. Market share and Sales There is not existing mobile health application for LHWs We believe that every LHW use our application in the next summer Application will be downloadable Any other health worker or individual can download it from our web page

19. What we are going to do Survey Key people Experinced contacts in mobile phone market Gregory Smiley form Nokia Pakistani contacts value our plans and the application Connection to LHWs and other locals Possibility co-operate with Indian developers Questionary Word document

20. Gruop / profileNumber of personsGoal of contactHow (interview, survey...) Ready by