1. IN ROMANIA

2. The product

3. Political factors Romania is not in the EU yet but already they are changing the rules and regulations according to the EU standards. Romania is not in the EU yet but already they are changing the rules and regulations according to the EU standards.

4. Economic factors The economy is growing rapidly, last year the GDP grew by 5% although the unemployment is still at a high rate. The economy is growing rapidly, last year the GDP grew by 5% although the unemployment is still at a high rate. Interest rate has dropped as well as the level of inflation. Interest rate has dropped as well as the level of inflation. Buying power is growing. Buying power is growing. Demographic: the rate of people being born is low but slowly growing. Demographic: the rate of people being born is low but slowly growing.

5. Sociocultural factors People start families in their late 20’es People start families in their late 20’es Growing interest in environmental issues. Growing interest in environmental issues. Being accepted to the EU, people are more interested in imported products from other EU countries. Being accepted to the EU, people are more interested in imported products from other EU countries.

6. Technological factors Big logistics companies are present on the market. Big logistics companies are present on the market. E-business is growing fast. E-business is growing fast.

7. Similarities and differences In many ways Denmark and Romania are a like. In many ways Denmark and Romania are a like. Romania in the past has not had the wide selection of toys and buying power as here in Denmark. But that is changing fast. Romania in the past has not had the wide selection of toys and buying power as here in Denmark. But that is changing fast.

8. Consumers Exposure to international trademark figures such as Bob the builder or Spiderman. Exposure to international trademark figures such as Bob the builder or Spiderman.

9. Competitors There are not many manufactures of toys in Romania. There are not many manufactures of toys in Romania. A competitor in Romania would mainly be another international company. A competitor in Romania would mainly be another international company.

10. To the CEO Its all about timing. Its all about timing. To start a factory in Romania is the best thing to do. To start a factory in Romania is the best thing to do. Consider the cost vs. the buying power. Consider the cost vs. the buying power.