1. O4O Project Partners Meeting Development of elderly services in Pielinen Karelia- PIKES’ point of view Asko Saatsi National Lead Managing Director, Ph.D.(Econ.) 25.6.2015

2. PIKES in general: Founded in 1 July 2006 Personnel: 18 employees Revenue: about 1 850.000 € 6 large projects, 21 smaller projects founded –4 international projects Main office is located in Nurmes 25.6.2015

3. Our tasks are: Advice and support for existing and new companies (3 persons) Development projects for companies, co-operatives and municipalities (12 persons) Regional marketing (1 person) Municipal planning tasks and projects (½ person) Creating new business activity in the region (1 person) Supporting and enhancing areas of regional interest (½ person) 25.6.2015

4. PublicPrivate 3rd sector Elderly services

5. 25.6.2015 Public >55% Private 30-35 % 3rd sector <10 % Elderly services State-of-the-art in Pielinen Karelia

6. 25.6.2015 Public Municipality Commercial municipality enterprise Enterprise owned by municipality Service produced by another municipality Consortium of municipalities Private 3rd sector Elderly services The Discussion in Finland is Public oriented

7. 25.6.2015 PublicPrivate 3rd sector Elderly services 2000 2010 2020 2030 2040 demand ?

8. 25.6.2015 PublicPrivate 3rd sector Elderly services O4O project Hyrrä project Business development Regional work PIKES’ activities PAWT project

9. 25.6.2015

10. North Karelia University of Applied Sciences Social Services Co-operation with O4O # O4O participate to recreation day for persons who operate as a support of caring of close relatives # Students are able to do as a part of their studies for O4O -thesis -> topics from O4O activities/ pilots - work placement - tasks which are integrated to study period - elective studies

11. Regional work To get resources To lobby decision makers, law makers etc. Hyrrä project To Build up the capacity of private companies Ask Riitta more! Business development Appr. 35 customers/companies per year (8 % of our customers) are dealing with the social business sector 25.6.2015

12. Revenue Generation Capability Access to Content IPRs Access to Resources Access to Distribution Challenges of Private Elderly Services

13. 25.6.2015 Revenue Generation Capability Access to Content IPRs Access to Resources Access to Distribution Public attitude Combined business ideas Scales of economy High fixed costs

14. Thank You for Your attention ! 25.6.2015