1. COMM 3170: Introduction to Organizational Communication Summer 2005 Dan Lair d.lair@utah.edu

2. The Changing Context of Organizational Change Global competition Global competition New technologies (eg, “e-organizing”) New technologies (eg, “e-organizing”) Marketization, privatization, managerialism Marketization, privatization, managerialism Eg, Being “customer driven” Eg, Being “customer driven” Eg, Being “lean and mean” Eg, Being “lean and mean” Sustainable development and social responsibility Sustainable development and social responsibility Diversity Diversity Change discourse/rhetoric Change discourse/rhetoric “Fashion appeal” of change (generally) and particular change programs “Fashion appeal” of change (generally) and particular change programs

3. Understanding the Nature of Change Change v. Innovation Change v. Innovation Assumptions about Change Assumptions about Change Dimensions of Change Dimensions of Change Types of Change Types of Change

4. Visualizing Organizational Change: Two Models Lewin’s Model Unfreezing Unfreezing Vision Vision Moving Moving Refreezing Refreezing CCZ&G’s Adaptation (see box 11.2) Social-historical context Social-historical context “Stages” of change “Stages” of change Feedback Feedback Metamorphosis Metamorphosis

5. Key Criteria for Analyzing Change: How to Evaluate Success Acceptance Acceptance Fidelity Fidelity Uniformity Uniformity Unintended Consequences Unintended Consequences

6. The Importance of Communication in the Process of Change Identifies possibilities, creates plans (eg, brainstorming, environmental scanning) Identifies possibilities, creates plans (eg, brainstorming, environmental scanning) Gives direction (eg, vision) Gives direction (eg, vision) Reduces uncertainty Reduces uncertainty Facilitates commitment Facilitates commitment Feedback enables monitoring, adaptation Feedback enables monitoring, adaptation Enables unworkable changes to be resisted, detected Enables unworkable changes to be resisted, detected “Conversational rehearsal”  development/modification of schemas “Conversational rehearsal”  development/modification of schemas