1. Online Industry Market Research Presented by Janet Harrah, Director Center for Economic Development & Business Research, Wichita State University

2. Part 4. Industry Data

3. Statistical Abstracts U.S. Statistical Abstract http://www.census.gov/statab/www/ State and County Quick Facts Kansas Statistical Abstract

4. FEDSTATS This site provides statistics and links to over 100 U.S. Federal agencies at http://www.fedstats.gov/ http://www.fedstats.gov/

5. Economic Census Conducted every 5 years Most comprehensive point-in-time assessment of U.S. economy Data for U.S., states, counties, metro area, large cities http://www.census.gov/epcd/www/econ9 7.htmlhttp://www.census.gov/epcd/www/econ9 7.html

6. Current Industrial Reports Measures of industrial activity Manufacturing activity in commodity areas such as textiles, primary metals, computer and electronic components, aerospace equipment, consumer goods etc. http://www.census.gov/cir/www/index.h tmlhttp://www.census.gov/cir/www/index.h tml

7. Company Data Public Companies –SEC filings –Rating companies –http://finance.yahoo.com/lhttp://finance.yahoo.com/l –http://www.hoovers.com/free/http://www.hoovers.com/free/ –http://www2.standardandpoors.com/servle t/Satellite?pagename=sp/Page/HomePg&r= 1&l=EN&b=10http://www2.standardandpoors.com/servle t/Satellite?pagename=sp/Page/HomePg&r= 1&l=EN&b=10

8. Part 5. Defining the Industry Market

9. Competitive Environment Monopoly – Only 1 firm (DeBeers) Oligopoly –A few large firms (Boeing/Airbus) Monopolistic Competition – Several firms trying to offer a unique marketing mix such as gas stations, restaurants, clothing retailers etc. Pure Competition – Many firms all selling identical products such as wheat, corn etc.

10. Industry Measures Employment Earnings/revenues/sales Concentration ratio Other measures

11. Industry Measures Employment – 7.8 million Payroll – $70.3 billion Sales – $251.9 billion Concentration ratio – 50 largest firms less than 20% of sales Other measures

12. Identifying Industry Competitors Mailing Lists –InfoUSA http://www.lookupusa.com/http://www.lookupusa.com/ –Myprospects.com bought by InfoUSA