2. Vishal Sood Program Manager Microsoft WSV301

3. Agenda Delivering Media with IIS Media Services Deliver existing content more effectively De-congest the “First Mile” Adapt to the “Last Mile” challenge Monetize and scale your Web Site Bring an end-to-end solution to life

4. IIS Media Services Strategy “Web media platform to deliver best-in-class user experience and rich monetization tools built on cacheable HTTP” User experience that smoothly scales to true HD Best quality for the moment given network/CPU Responsive interactivity (instant start/seek) Platform to make money on the web User engagement tracking and rich reporting Technology that scales to your business Industry-leading scale at lowest cost Cacheable HTTP to align with Web infrastructure

5. Why Use IIS Media Services? Drive more site traffic and increase ad revenue Attract and retain viewers w/engaging experiences Monetize by making more for each ad impression Give your users the best playback experience Make High-Definition (HD) on the Web a reality Never make your users wait for content Deliver the right bits at the right time Use platform components to monetize and scale Deliver Media/Web content from the same servers Track your users’ experience in real-time Scale out delivery with the needs of your business

6. Progressive Download

7. Deliver Existing Content Better Bit Rate Throttling Save bandwidth – send only what is watched Use Dynamic Throttling to apportion bandwidth Configure throttling for many content types Web Playlists Control content playback, enforcing order Monetize content in ad-funded scenarios WMS Deliver Live or On-Demand Windows Media

8. Getting the Most from Your Existing Content Improved Progressive Download

9. Traditional Streaming Packet

10. Streaming and Prog. Download Traditional Streaming Responsive User Experience Bandwidth Use User Tracking Progressive Download Works from a Web Server World-wide scale w/HTTP Challenges “First Mile Challenge” Limited cacheability Separate, smaller streaming networks Challenges Limited User Experience User tracking Bandwidth Use (20% watched) Designed to lowest common denominator Traditional Streaming Responsive User Experience Bandwidth Use User Tracking Progressive Download Works from a Web Server World-wide scale w/HTTP

11. The "First Mile" Challenge Challenge: Scale (“The Day Live Web Video Streaming Failed Us”)The Day Live Web Video Streaming Failed Us Media Origin Media Edges

12. Smooth Streaming Packet

13. De-congesting the "First Mile" HTTP Origin HTTP Edge Servers Servers Remote Region HTTP Distribution Servers Servers ISPISP EnterpriseEnterprise

14. Overcome "First Mile" Challenge Smooth Streaming – stateless Reduced load on the origin Make best use of the internet All HTTP servers in the path can cache and serve Quick response and no first mile congestion Scale-out your network as needed Start small and scale with ease

15. The "Last Mile" Challenge Edge Server Low Bandwidth Fast CPU Low Bandwidth Fast CPU High Bandwidth Slow CPU High Bandwidth Slow CPU “Best quality I can download” High Bandwidth Fast CPU “Best quality I can render” “Best quality, period ”

16. Adapting Bit Rate in Real-Time Bit Rate Heuristics

17. Adapt to the "Last Mile" Smooth Streaming – adapt bit rate in real-time Best experience possible for conditions Right content at the right time Give your users the best experience Video playback does not stop Best quality for network/CPU at any point in time Instant start-up, instant seek Leverage HTTP cache-ability Get better QoS w/the reach of HTTP caches Smart Client Heuristics self-correct video delivery One caching infrastructure (HTTP) not two

18. Smooth Streaming: How it works

19. Smooth Streaming - Recap True HD delivery for Live and OD content Provide Rich DVR capabilities for Live Client and Server Platform Cacheable HTTP Scale and TCO Monitor your network in real-time Report real-time analytics

20. Real-time Monitoring and Analytics Advanced Logging Server Edge Server

21. Advanced Logging - Real-time monitoring

22. Using an HTTP Delivery Network HTTP Origin HTTP Edge Servers Servers Remote Region HTTP Distribution Servers Servers ISPISP EnterpriseEnterprise

23. Using Smooth Streaming Media Origin Media Distribution Servers Media Edge Servers

24. Monetizing and Scaling Live Smooth Streaming Cacheable HTTP delivery for Live events Network Digital Video Recorder (DVR) Advanced Logging Real-time integration for log data Rich user engagement data to improve ROI Centralized client logging for large networks Origin, Distribution, Edge Each adds unique value to light up the network

25. Smooth Streaming Ecosystem Encode Content Create Application Experience Deliver Content

26. Smooth Streaming Workflow Create the Silverlight Experience using Expression Studio Encode media content using Expression Encoder 2 SP1+ Publish the content and Silverlight experience to IIS Server Deliver using IIS Media Services Consume content in Silverlight

27. Smooth Streaming Client Experiences

28. IIS Media Services Roadmap Deliver Existing Content Better – Q4 2008 Bitrate Throttling Web Playlists Overcome “First Mile” & “Last Mile”– Q2 2009 Smooth Streaming Monetize and Scale Your Site – Q4 2009 Live Smooth Streaming Advanced Logging Edge Caching (Origin, Distribution, Edge Servers)

29. Summary and Call-to-Action Reasons to use Media and Smooth Streaming Light up your Web Site with Media Give your users the best playback experience Use platform components to scale and monetize Start with IIS Media Services today byIIS Media Services Optimizing your Prog. DL content (1.0) Overcome “First Mile” and “Last Mile” w/Smooth Streaming (2.0) Using Live, Advanced Logging, and Edge Caching (3.0) Try IIS Media Services at http://iis.net/mediahttp://iis.net/media Expression Encoder: http://microsoft.com/expressionhttp://microsoft.com/expression Silverlight: http://silverlight.nethttp://silverlight.net

30. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online.

31. Windows Server Resources Make sure you pick up your copy of Windows Server 2008 R2 RC from the Materials Distribution Counter Learn More about Windows Server 2008 R2: www.microsoft.com/WindowsServer2008R2 Technical Learning Center (Orange Section): Highlighting Windows Server 2008 and R2 technologies Over 15 booths and experts from Microsoft and our partners Over 15 booths and experts from Microsoft and our partners Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub.

32. Related Content WSV304 Deploying and Managing Scalable Web Server Farms with iIS 7.0 WSV205 Extend your Web Server: What's New in IIS and the Microsoft Web Platform WSVS04-HOL Delegating the Administration of IIS 7.0 to Remote Users WUX403 – End-to-End Extensibility for IIS7 Developers Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session. Required Slide Speakers, please list the Breakout Sessions, TLC Interactive Theaters and Labs that are related to your session.

33. Track Resources IIS Media Services Landing Page – www.iis.net/media Expression Encoder Landing Page – www.microsoft.com/expression Silverlight Landing Page – www.silverlight.net IIS Landing Page – www.iis.net Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub. Required Slide Track PMs will supply the content for this slide, which will be inserted during the final scrub.

34. Complete an evaluation on CommNet and enter to win! Required Slide

35. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide