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2 nd Quarter 2003 Results Presentation A member of the Li & Fung (Retailing) Group 28 July 2003
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Hong Kong Total Retail Sales Value Year-on-year % Change * Source: HKSAR, Census and Statistics Department Jan-May 2003 :- 7% 2002 Total :- 4%
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2 nd Quarter 2003 Result Presentation Agenda 2 nd Quarter 2003 Financial Results Highlights 2003 Update & Outlook Questions & Answers
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2 nd Quarter 2003 Financial Results Highlights Group Turnover – 2 nd Quarter No. of Stores :146 166 151 172 (HK) - 2 - 4 (China) - 2 - 4 (China) + 10%
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2 nd Quarter 2003 Financial Results Highlights 144 Comparable Stores Sales - 1%
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144 Comparable Stores Sales 2nd Quarter 2003 vs. 2nd Quarter 2002 Product Category Cigarette + 13.1% Non-food + 12.1% Packaged Drinks & Beer - 10.5% Packaged Ice Cream - 8.7%
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2 nd Quarter 2003 Financial Results Highlights Group Turnover – June YTD No. of Stores : 146 166 151 172 (HK) - 2 - 4 (China) - 2 - 4 (China) + 9% 666.0 727.2
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2 nd Quarter 2003 Financial Results Highlights Group Net Profit – 2 nd Quarter + 2% * Restated for Income Tax Effect Per SSAP No.12 * * *
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2 nd Quarter 2003 Financial Results Highlights Group Net Profit – June YTD - 9% * Restated for Income Tax Effect Per SSAP No.12 * * 26.2 23.8 *
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2 nd Quarter 2003 Financial Results Highlights Net Profit as % of Sales – 2 nd Quarter - 0.3% * Restated for Income Tax Effect Per SSAP No.12 * * *
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2 nd Quarter 2003 Financial Results Highlights Net Profit as % of Sales – June YTD - 0.6% * Restated for Income Tax Effect Per SSAP No.12 * * *
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2 nd Quarter 2003 Financial Results Highlights Basic Earnings Per Share – 2 nd Quarter * Restated for Income Tax Effect Per SSAP No.12 * * *
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2 nd Quarter 2003 Financial Results Highlights Basic Earnings Per Share – June YTD - 0.4 Cent * Restated for Income Tax Effect Per SSAP No.12 * * 4.0 3.6 *
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2 nd Quarter 2003 Financial Results Highlights 2 nd Qtr 2002 2 nd Qtr 2003 Changes Group Turnover (HK$ Million) 343.4377.6 + 10% Group Net Profit (HK$ Million) 16.3 * 16.6 + 2% Net Profit as % of Sales 4.7% * 4.4% - 0.3% Basic Earnings Per Share 2.5 Cents * 2.5 Cents - Dividend - 1.0 Cent + 1.0 Cent * Restated for Income Tax Effect Per SSAP No.12
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Why 2 nd Quarter 2003 Results? Lower Gross Margin/Other Income - 1%
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Why 2nd Quarter 2003 Results? Lower Expenses as % of Sales Expenses as % of Sales 2003 vs. 2002 Store Operating Expenses - HK 0.8Lower - China - China(0.3)Higher Distribution (0.3)Higher Administrative Expenses (0.2)Higher China Start-up Expenses 0.4Lower 0.4Lower
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Why 2 nd Quarter 2003 Results? Net Profit By Market 2 nd Qtr 2002 2 nd Qtr 2003 Changes (HK$ M) Hong Kong Market 17.518.71.2 China Market (1.2)(2.1)(0.9) Total16.316.60.3
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2003 Update & Outlook
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2003 Update & Outlook Circle K Hong Kong SARS Impact Minor Higher Unemployment & Deflation Hong Kong Retail Sales Improving But Lower Than 2002’s Growing Pressure on Comparable Store Sales & Gross Margin Rental & Labour Cost to Decrease
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2003 Update & Outlook Circle K Hong Kong Tactics Defensive Tactics Lower Product Costs & Pricing Maintain Gross Margin Reduce Operating Expenses New Store Opening Only with Right Economics
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2003 Update & Outlook Circle K Hong Kong Tactics Offensive Tactics More Aggressive Promotions: Micro-wave Lunch Boxes Tie-in Promotions with Coca-Cola Increase STF (Speed, Tidiness & Friendliness) Gap Versus Competition Localization of Stores “Hot & In” Counters in Commercial Areas
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2003 Update & Outlook Circle K Store Growth Hong Kong Beginning of Year 166 Opened So Far (as at 28 July 2003) + 9 Under Construction / Committed + 6 Target Store Number at End of the Year 190
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2003 Update & Outlook Circle K China Strategies of Differentiation and Hard to Copy Very Important “Hot & In” Right Strategy Increasing Customer Preference & Weekly Sales Need Improvement in Category Management & Marketing/Promotion Harder to Find Good Sites with Right Size & Right Rental
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2003 Update & Outlook Circle K China Benefits of CEPA 1.Wholly-owned Enterprise 2.Prefectural & County Cities 3.Lower Qualifying Requirements 4.Flexibility & Efficiency
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2003 Update & Outlook Circle K China Add Resources and Expedite Store Development Review & Refine Business Model to Cut Down on Investment & Sizing 10 – 15 Stores by Year End Developing A Smaller Store Model Uphold Strategies Available for Franchising Quickly Build No. of Outlets Add Expertise in Category Management
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2003 Update & Outlook Tough Hong Kong Market Conditions Profitability and Cash Flow from Operations Still Healthy China Strategies on Track But Need to Refine Model & Speed Up Expansion Uncertain Profitability Outlook for 2 nd Half 2003
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