1. Chapter Thirteen: Planning Public Speaking

2. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 2

3. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 3 Public Speaking as Enlarged Conversation   Effective Public Speaking Builds on Skills and Knowledge Learned Earlier   Good Public Speaking is Rarely Stiff or Formal   Personal Engagement between Speaker and Listener Microsoft Image

4. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 4 Choosing and Refining a Topic Choosing Your Topic   Select a Topic the Matters to You   Select a Topic Appropriate to the Speaking Occasion Microsoft Image

5. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 5 Choosing and Refining a Topic   Select a Topic Appropriate to Your Audience   Narrow Your Topic Microsoft Image Choosing Your Topic

6. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 6 Choosing and Refining a Topic Defining Your General/Specific Purposes   General Purposes of Speaking   Entertaining   Informing   Persuading Microsoft Image

7. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 7 Defining Your General/Specific Purposes Choosing and Refining a Topic   Specific Purposes of Speaking   Behavioral Objective   Observable Response Microsoft Image

8. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 8 Choosing and Refining a Topic Developing a Thesis Statement   Main Idea of Speech   A Good Thesis Statement is Easily Grasped and Remembered

9. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 9 Analyzing Your Audience Demographic Audience Analysis   Identifies Common Features of Group   Helps You Adapt Your Speech to Audience   Can Guide Speakers to Choose Topics of Interest

10. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 10 Analyzing Your Audience   Help Know What kind of Language to Use   Helps Speaker Decide on Complexity   Aids in Understanding Values and Attitudes Demographic Audience Analysis

11. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 11 Analyzing Your Audience   Guides use of Evidence and Authority   Helps Speaker Understand what Audience might Find Credible Demographic Audience Analysis

12. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 12 Analyzing Your Audience Communication Highlight

13. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 13 Analyzing Your Audience Situational Audience Analysis   Listeners’ Orientation toward Topic   Does Audience Find it Interesting?   Does Audience Believe Topic Relates to Them?   Does Audience Care about Topic?   How Much does Audience Already Know?   What Attitudes do They Hold Towards Topic?

14. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 14 Situational Audience Analysis Analyzing Your Audience   Listeners’ Orientation toward Speaker   Does the Audience see Speaker as Credible?   Does the Audience Respect Speakers Expertise?   Does Audience Believe Speaker Cares?

15. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 15 Situational Audience Analysis Analyzing Your Audience   Listeners’ Orientation toward Occasion   What Does Audience Expect?   How Long Does Audience Expect it to Last?   Is the Occasion a Memorial Service or Rally? Audience Analysis Exercises http://www.tengrrl.com/tens/013.shtml Audience Analysis Exercises http://www.tengrrl.com/tens/013.shtml

16. Ch13: Planning Public Speaking Copyright © 2006 Wadsworth 16