1. UW-Whitewater Can behavior change be part of the solution? An experiment with real-time electricity meters and a LEED residence hall Dr. Eric Compas, Dr. Andrew Ciganek, Dr. Jennifer Flad, UW-Whitewater Dr. Lance Weinhart, Medical College of Wisconsin

2. UW-Whitewater Replace with more efficient technology Reduce usage through automated systems Don’t rely on the human to do much, if anything Conventional approach

3. UW-Whitewater Dietz et al. 2009:  Changes in basic household actions could reduce our national CO2 emissions by 7.4% “with little to no reduction in household well-being.” Significant potential for reducing impact through behavioral changes  Little to no cost  Grandma environmentalism Behavior wedge

4. UW-Whitewater Multiple potential drivers for behavior:  Intrinsic values  Economic incentives  Social and peer pressure  Regulatory, penalties Theory

5. UW-Whitewater New technology

6. UW-Whitewater Opened in Aug. 2010 119 suites, 446 residents LEED Gold New residence hall

7. UW-Whitewater Meters

8. UW-Whitewater Development of pilot survey, Fall 2011 All students surveyed in Dec 2010-Feb 2011  Using Dunlap et al. (2000) modified “new ecological paradigm” questions to measure environmental attitudes  Addition questions about knowledge of electricity, relationships to suite-mates, and basic demographics Residence hall split into control and treatment groups  Control – no access to meter data or website  Treatment – access to meter data, website, and training on how to use Research project

9. UW-Whitewater

10. Preliminary data

11. UW-Whitewater Repeat study for multiple years Treatments to test  Regulatory – penalties for using excessive amounts  Market-based – pay bill for usage  Social – add transparency to system, neighbors can view usage  Various ways of visualizing data Which will yield the greatest reduction in electricity usage? Wagers? Future plans

12. UW-Whitewater Looking at possibility of using City of Whitewater to examine water usage behavior when provided near real-time data …water next

13. UW-Whitewater Significant logistical and technical support from UWW Residential Life and iCIT Acknowledgement