1. M&M’S 貿金三甲 494751186 王依亭 494751459 陳奕霖 494751655 黃惠雅 494751447 張家瑜 494751564 陸韋伶 494751564 陸韋伶

3. Introduction

4. Background 1. Candy ’ s coated pieces of chocolate produced by Mars Enterprise. 2.Legend Sir Forrest Mars SPAIN Hard sugary coating

5. Why their brand name called M&M ’ S 1929 Forrest Mars and R. Bruce Murrie New product First initials of last name M&M

6. Popular in the market

7. Enter the market right time Those time : No much air conditional Chocolate candy gets melted easily M&M ’ s

8. Marketing Research 2002 : Over 200 different countries vote 37% 41% 19%.

9. Slogan 只溶你口不溶你手 Melts in your mouth, not in your hands

11. Slogan analysis M&M company add an asugery coating in the chocolate's outside to do what ’ s their slogan said ” Melts in your mouth, not in your hands ” The slogan gives consumers an imagination

12. SWOT analyze

13. Strengths 1.Brand a national wide brand name a High Brand Preference for consumers

14. 2.Promotion “ The milk chocolate melts in your mouth------not in your hand. ” Attractive theme Adorable doll package

16. 3.Colorful character

17. Weaknesses 1. Stereotyping high calorie fat sweetish 2. Potential group haven ’ t develop

18. Opportunities 1.Law-fat chocolate 2.Valentine ’ s Day 3.Production diversity Package Style Black chocolate

21. Threats 1.Potential competitors 2.Invariability

22. Thanks for your listening!!