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Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and PositioningTargeting Positioning
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Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments
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