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Managing Organizational Change and Innovation
Chapter 17 Managing Organizational Change and Innovation
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Learning Objectives Define what is meant by organizational change management Identify the major steps in undertaking organizational change effort Describe how appreciative inquiry is conducted Discuss the role of problem diagnosis in organizational change management Identify a number of change methods and the relative depth of intervention each represents
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Learning Objectives Recognize the impediments and conditions that may limit change management effectiveness Discuss the ethical implications of change management Understand how adapting innovation is a natural outcome in organizations that effectively manage change
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Change Pervasive Persistent Permanent Accelerating
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To survive, organizations must be…
Introduction To survive, organizations must be… Flexible Creative Responsive
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Organizations best suited for success
Introduction Organizations best suited for success Relatively small Compete in industries where R&D expenditures are high, barriers to entry low
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Alternative Change Management Approaches
Power Reason Reeducation
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Learning Principles in Change Management
Unfreezing Deals with resistance to change Management must show employees why they want to change Movement Training Demonstration Empowerment Refreezing Receiving positive rewards, information, or feelings for doing something
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Change Agents: Forms of Intervention
A change agent Brings a different perspective Challenges the status quo Success of the program Rests on the relationship between the change agent and key decision makers
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Change Agents: Forms of Intervention
External Change Agents Internal Change Agents External- Internal Change Agents
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The more significant the change, the more intense the…
Resistance to Change The more significant the change, the more intense the… Fear Anxiety Resistance Resistance is often triggered by a change in routing, patterns, and habits
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Individual Resistance Behaviors
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Reasons for Individual Resistance
Perceived loss of position, power, status, quality of life, authority Economic insecurity Alteration of social friendships and interactivity Fear of the unknown Failure to recognize the need for change Cognitive dissonance due to new people, processes, systems, technology, expectations Fear of a lack of competence Believing the proposed change is wrong or bad
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Coping With Resistance
Ways to Cope With Resistance Increase communication Have people participate in the change process Let change champions within the group be facilitators Negotiating the type and pace of change Few long-term benefits from coercion, threats, manipulation
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Organizational Resistance
Organizational barriers to change Professional and functional orientation of a department, unit, or team Structural inertia Perceived threats to the power balance Previous change failure
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Strategies for Overcoming Resistance
Give people and organizations a reason to change Get more people involved Increase communication Identify & guide champions/supporters of change Obtain upper-level management support Create a learning organization
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Characteristics of a Learning Organization
Open discussions and accessibility to information Clear vision expressed at all levels Strong emphasis on interdependence, worth, and importance of each person and unit Clear goals and concepts of performance expectations Commitment to learning, improving, personal growth Concern for measurable results whenever possible Curiosity to try new methods and experiment Acceptance of failure
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Model for Managing Organizational Change
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Managing Organizational Change
Forces for change continually act on the organization It’s the manager’s responsibility to determine the magnitude of the change They must diagnose the problem and identify techniques for dealing with it They must implement the change and then monitor the process and results
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Forces for Change External Forces Beyond the control of management
Economic forces Technological forces Social forces Political forces Internal Forces Generally within management’s control Process problems Behavioral problems
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Change agents facilitate diagnostic phase
Diagnosis of a Problem Change agents facilitate diagnostic phase They gather, interpret, and present data
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Questions to help pinpoint a diagnosis
Diagnosis of a Problem Questions to help pinpoint a diagnosis What is the problem versus the symptoms? What must be changed to resolve the problem? What outcomes are expected from the change? How will those outcomes be measured?
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Obtaining answers to the questions
Diagnosis of a Problem Obtaining answers to the questions Review data in the firm’s information system Generate ad hoc information through committees or task forces Direct observation Hold meetings with managers and employees Interview key personnel Conduct an attitude survey
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Choosing a Development Method
The development method depends on The nature of the problem The depth of the intended change
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Approaches to Change Management
Common Approaches People Structural Task & Technological
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Structural Approaches to Change
Management by Objectives (MBO) Objective setting Subordinate participation Feedback Evaluation Reengineering Efforts Streamlining Integrating Transforming
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Task and Technological Approaches
These approaches focus on the work being performed Task changes job design changes and job enrichment Technological approaches changes in work flow Training is integral to the process
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People Approaches Team Building Mentorship Programs Ethics Training
Introspection
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Introspection Development Goals
Developing Objectivity Learning Improving Self-confidence Achieving life balance Egolessness More creativity and intuition Increased sense of personal responsibility More tolerance for ambiguity and paradox Action taking
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TQM: A Multifaceted Approach
Key TQM components Goal Definition of quality Nature of the environment Role of management Role of employees Structural rationality Philosophy toward change
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A method of focusing on positive aspects or potential opportunities
Appreciative Inquiry A method of focusing on positive aspects or potential opportunities
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Impediments and Limiting Conditions
Leadership Climate Organizational Culture Formal Organization Choice of a change method is tempered by the conditions that exist at the time
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Implementing the Method
Implementation of a change method has two dimensions Timing: selection of the appropriate time at which to initiate the intervention Scope: selection of the appropriate scale
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Evaluating Program Effectiveness
Bringing about change An expenditure of organizational resources In exchange for some desired result Evaluating the program has two problems Obtaining data that measure the desired results Determining the trend of improvement over time
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Evaluating Program Effectiveness
Six steps of evaluative research Determine the objectives of the program Describe the activities taken to achieve the objectives Measure the effects of the program Establish baseline points Control extraneous factors Detect unanticipated consequences
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How Effective are Change Interventions?
Critical Test of Change Intervention Whether it improves organization effectiveness Multimethod approaches are more successful than single-method ones
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Significant Changes Can Occur
Significant changes occur when All employees participate in goal setting, decision making, and job redesign Employee collaboration is developed through team building The organizational structure is reorganized to accommodate the new levels of participation and collaboration
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Steps to Take When Managing Change
Management and all involved must have high and visible commitment to the effort People involved need advance information that tells them what is to happen, and why they are to do what they are to do The effort must be connected to other parts of the organization The effort must be directed by line managers and assisted by a change agent if necessary
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Steps to Take When Managing Change
The effort is based on good diagnosis and is consistent with the conditions in the organization Management must remain committed to the effort through all its steps Evaluation is essential and must be more than asking people how they feel about the effort People must see the relationship between the effort and the organization’s mission and goals Any change agent must be clearly competent
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Guidelines for Managing Change
Organizational change is a significant undertaking that managers should go about in a systematic way
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