1. Copyright © 2002, University of Minnesota. All Rights Reserved.

2. Marketeer 2003 Software tool to analyze and implement marketing plans Crops Dairy Evaluate alternatives To-Do list Record completed actions

3. Copyright © 2002, University of Minnesota. All Rights Reserved. Tillman Farm: Pre-Harvest Corn Marketing Plan Objective: Buy crop insurance to protect my production risk, and have 70% of my insured (APH) corn crop priced by late May. Price 10,000 bushels at $2.00 cash price ($2.50 Dec. futures) using fixed-price tool (forward contract/futures hedge/futures fixed contract). Price 10,000 bushels at $2.12, or by Mar.18, using some form of fixed-price tool. Price 10,000 bushels at $2.24, or by April 16, using some form of fixed-price tool. Price 10,000 bushels at $2.36, or by April 30, consider options or a trend system. Price 10,000 bushels at $2.48, or by May 16, consider options or a trend system. Price 10,000 bushels at $2.60, or by May 30, consider options or a trend system. Plan starts on November 1, 2002. Earlier sales will be made at a 15 cent premium to price targets noted above. Ignore decision dates and make no sale if prices are lower than $2.00 local cash price/$2.50 December futures. Exit all options positions by mid-September.

4. Copyright © 2002, University of Minnesota. All Rights Reserved. Marketeer 2003 -- Dairy Milk marketing plans in Marketeer Twelve month plan Monthly reports and graphs similar to crop plans Annual reports and graphs focus on price and revenue variation