1. I NTERCULTURAL B USINESS Case 5 : Language

2. L ANGUAGE Important to understand a common language If not: third party Rapport talk <> report talk Nonverbal communication

3. L ANGUAGE : High- and low-context language High-context language (Japan) Indirect & nonverbal Low-context language (U.S) Direct & verbal Diversity and numbers Diversity of dialects and accents Number usage (35.5 / 35,5)

4. L ANGUAGE : LINEAR AND NONLINEAR Linear language: how people think and communicatie Nonlinear language: circular

5. L ANGUAGE : VOCABULARY EQUIVALENCE Language is influenced - various aspects of culture Mistranslation Is forbitten to steal hotel towels please (polite) Please leave your values at the front desk Specialist in women and other diseases Different connotations (LOVE)

6. L ANGUAGE : C ONVERSATION T ABOOS Topics who are considered to be inappropriate SMALL TALK !

7. LANGUAGE Religion & politics Health Salary Weight World War II Personal life

8. LANGUAGE Weather, job, surroundings, countries International politics, hobbies, soccer

9. L ANGUAGE : G UIDELINES Avoid Politics & Regligion Personal questions Questions that would imply criticism Ethnic jokes Stay positive!

10. L ANGUAGES AND CULTURAL INTERACTION Unifying & divisive Understanding the culture is difficult without understanding the language

11. H YPOTHESIS Sapir-whorf hypothesis Edward Sapir & Benjamin Lee Whorf = Perception is influenced by language Examples Blauw – Lichtblauw (Dutch – Russia) Eskimo’s (snow) Hopi-indians (time)

12. H YPOTHESIS Bernstein Hypothesis Basis Bernstein = Social environment determines your language Problem lower class  less success

13. HSBC

15. L ANGUAGE Thank you Merci beaucoup Dank u Vielen dank Gracias Grazie