1. Socio-Cultural and Environmental Theories of Health Behavior Change

2. What is a Social/Environmental Context? The frame that you place your life picture The forces that influence the way in which you develop The backdrop for the development of your unique set of beliefs, attitudes and behaviors

3. An offshoot of behaviorism Components of SCT –Individual characteristics –Environmental factors –Reciprocal determinism Social Cognitive Theory (SCT)

4. Examples of SCT A 16 year-old girl Maria A 14 year-old boy Joe A 65 year-old man David

5. The Individual Characteristics of SCT Self-Efficacy Behavioral Capability Expectations Expectancies Self-Control Emotional Coping

6. Environmental Factors of SCT Vicarious Learning Situation Reinforcement Reciprocal Determinism

7. Using SCT Let’s try the theory

8. Critique of SCT Very Complex Theory has gone through a shift from an emphasis on behavioral variants to self- efficacy

9. Social Network Theory (SNT) Individual personal characteristics are not so important to understanding behavior What is important is what occurs between people that is important –Friendships –Family connections –Professional relationships

10. SNT Issues Who is in a person’s network The frequency of interactions between people in the network The types of interactions between people in the network Differences in relational roles –Leaders –Followers –Planners Are there groups or cliques that control the social network?

11. Network Qualities Centrality vs. marginality of individuals in the network Reciprocity of relationships Complexity or intensity of relationships Homogeneity or diversity of the people in the network Communication patterns in the network