1. 第三組 (CIAO) 何慧芬 Grace 徐明衣 Jenny 李秋燕 Feary 陳玟岑 Erica 林焜輝 James Midterm Presentation

2. Work 何慧芬 Grace : Introduction -LOGO & 4Ps PowerPoint designing 徐明衣 Jenny : Introduction -INSPIRATION, VISIONS& FEATURES 李秋燕 Feary : Swot analysis- STRENGTH & WEAKNESS 陳玟岑 Erica : Swot analysis- OPPORTUNITY & THREAT 林焜輝 James :Conclusion-MANAGEMENT &FORECAST IN THE FUTURE

3. INTRODUCTION

4. LOGO 85 度 C 100°C 96°C ~ 90°C 85°C

5. LOGO 85 奌 1°C 90.5°C 8 克咖啡 咖啡 8

6. 4 P s Place: Taiwan-over 240 branch stores; Oversea(Sydney)-1 branch store Promotion: New products or discounts during holidays Product : Coffee, tea, cake and desserts Price: Drinks-$20~$60; Cakes and desserts-$35~$75

7. INSPIRATION One day, right after a business show, the boss took a group of young businessmen to the 5* hotel and enjoyed the afternoon tea…… They decided to create a business that the wall will never exist.

8. VISIONS OF COMPANY World-wide brand in Taiwan. Expand to an overseas market. International comestible chained group.

9. FEATURES Using high quality materials. Hiring 5* hotel chefs. Fashionable decoration & bright places. Using look-through showroom. High quality coffee bean. High technique and the latest development. Abundant 、 delicious product line.

10. SWOT ANALYSIS

11. STRENGTH Staff training ： emphasize the training before incept Delicate products ： coffee beans from Guatemala Successful strategy ： Price─ middle price Place─ prosperous spots Product─ delicate cakes & coffee Promotion─ 24 hours a day 、 collocate with holidays

12. WEAKNESS Franchise stores are growing too fast ： such as “Pizza Hot” and “One Coffee” Incomplete ability of finance ： not mature enough Deficient technology and facilities ： compare to “Starbucks” or “City Coffee”

13. OPPORTUNITY Technically coordinates

14. THREAT Brand name Maintain characteristic

15. CONCLUSION

16. MANAGEMENT Be best!

17. FORECAST IN THE FUTURE More convenient All-pervading

18. Resources 85 度 C 。咖啡。蛋糕。烘培專賣店 http://www.85cafe.com/http://www.85cafe.com/ Cafeshop85’s Blog http://www.wretch.cc/blog/cafeshop85http://www.wretch.cc/blog/cafeshop85 TVBS http://www.tvbs.com.tw/http://www.tvbs.com.tw/

19. Thanks for listening!! THE END