1. Done by: Yanyi, Amanda, Qingru, Anna, Vanessa Soh, Kamy 1 1 S 2 0 1

2. How will recent developments affect the marketing and pricing decisions for the iPad? 1. Consumer’s point of view: Android tablets Food inflation and increase in oil prices 2. Producer’s point of view: Shortage in supply of components required Improvement in iPad shipping time

3. 1a. Android tablets (negative impact) o Consumers will compare the functions of Android tablets to iPad before buying o Some might decide to buy the Android instead  less consumers for the iPad o Demand for iPad will decrease  lesser profits o E.g Samsung Galaxy Tab: (Figures are for Korea) Sold 250 000 units as of end of last year, since November 12, 2010 Compared to iPad’s under 100 000 units since November 30, 2010 Sales/demand of iPad is affected as the people have more choices

4. 1b. Food inflation and increase in oil prices (negative impact) o Disposable income will be reduced significantly o Consumers will be more careful with their spending (differentiating needs from wants) o Those not willing or able to pay for iPad will be rationed out of the market o Also, iPad 2 will be released soon o Consumers would rather wait for that, given the newer and better features

5. 2a. Shortage of supply of components required (negative impact) o Shortage of components  shortage of iPads o Units of iPad produced cannot meet the demand o Quantity supplied cannot meet quantity demanded o Supposed to result in upward pressure on price, but the price of iPad is fixed o Will result in the recognition of the brand Apple instead

6. 2b. Improvement in iPad shipping time (positive impact) o Reduced from 10 days, to 3-5 days, to 1-3 days o Company is able to meet the demand for iPad more efficiently o More profits can be earned

7. Bibliography http://en.wikipedia.org/wiki/IPad http://www.reuters.com/article/2010/07/23/lgdisplay-production-idUSTOE66M00620100723 http://www.telecomskorea.com/market-10004.html http://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/ http://www.pcworld.com/zoom?id=204779&page=1&zoomIdx=1 http://www.padgadget.com/2010/08/23/improved-ipad-shipping-times-and-apps-market-statistics/ http://www.theipadguide.com/content/apple-just-cant-get-enough-ipad-screens/7174897 http://www.ausgamers.com/forums/general/thread.php/2832285 http://ipwalls.com/ipad-wallpaper-scare-tactics/ipad-wallpaper-template-13/ http://www.zdnet.com/blog/burnette/how-to-build-the-perfect-android-tablet-part-1/2049 http://savecapitalism.wordpress.com/2010/11/21/weekend-reading-us-food-price-inflation-charts-to- remember/ findingmillions.wordpress.com eurolinkconsultores.com machackpc.com airplane-pictures.net bikehugger.com sydenhamhs.limestone.on.ca crunchgear.com