1. Apple Kallee Ruff

2. Social & Economic History

3. In the beginning…

4. Apple I

5. Founders Steve WozniakSteve Jobs

6. Apple II

7. Macintosh

8. Business Practices

9. Apple Today… 35,000 Employees Worldwide 42 Billion in Sales for 2009

10. Products Electronics… Mac & Macbook Computers iPhone iPod

11. Products Software… Mac OSX iPhone OS iLife iWork Safari

12. Advertising Apple Website Television Ads Magazine Ads

13. Distribution Apple website Apple Stores Retailers

14. Production China Czech Republic Malaysia Philippines Singapore South Korea Taiwan Thailand United States

15. Management & Philosophy

16. Upper Management Steve Jobs Peter Oppenheirmer Bruce Sewell Tim Cook Scott Forestall Jonathan Ive Bob Mansfield

17. Upper Management Current CEO: Steve Jobs, former co-founder of Pixar Animation Studios, CEO since 1976.

18. Upper Management Chief Financial Officer and Senior Vice President: Peter Oppenheimer. Reports to CEO oversees financial aspect of the company.

19. Upper Management Chief Operating Officer: Timothy Cook. Reports to CEO oversees the sales and distribution of products

20. Senior vice presidents Mark Papermaster- Devices Hardware Engineering Scott Forstall- iPhone Software Phillip W. Schiller- Worldwide Product Marketing Jonathan Ive- Industrial Design Bertrand Serlet- Software Engineering Ron Johnson- Retail Bruce Sewell- General Counsel Bob Mansfield- Mac Hardware Engineering

21. Upper Management Not diverse White, Male Joined Apple anywhere from 1997-2009 Most in place throughout rise of iPod, iTunes, the Macbook, the iPhone, new installment iPad Products very successful, leads me only to think that these executives officers had a great deal to do with it Communication goes through hierarchy Needs more diversity to keep from building up paradigms

22. Employees Hiring: Apple ID, submit resume online, lists relevant jobs to apply for Motivated: work from home option, employee discounts, benefits Supervised: again hierarchy, report to supervisor Employees get opportunity to explore ideas

23. Ethics & Corporate Responsibility

24. Supplier Responsibility Latest supplier responsibility report indicates the company has stepped up its audits and training at a number of facilities around the world. Audits involved facilities in China, Czech Republic, Malaysia, The Philippines, Singapore, South Korea, Taiwan, Thailand, and the United States. 2008- 27,000 employees trained 2009- 133,000 employees trained

25. Supplier Code of Conduct Labor and Human Rights Health and Safety Environmental impact Ethics and management Commitment

26. Audit Results 95% of their suppliers were in compliance with their Ethics policy. 76% of their suppliers were in compliance with their health and safety policy. 72% of their suppliers were in compliance with their Labor and Human Rights policy.

27. Questions?