1. VIRAL MARKETING SECRETS
@UNMARKETING

2. OTHER CODE NAMES:
BUZZ, WOM, PASS-ALONG

3. SECRET #1
How does it “GO”?
Funny
Wow
Emotional

4. SECRET #2

5. THE FIRST Have a peek Launched in 2004/05 Over 4,000,000 views
250,000 newsletter subscribers
Over 1,000 speaker kit requests
Over $100,000 in product revenue
1,540 Yahoo links, 400 from Google
Mentioned by Fast Company and Wall Street Journal
The key is to land them

6. 24%

7. SECRET #3
Define Your Success
Build following
Sales
Relationships

8. Success Defines Method
SECRET #3
Success Defines Method
Flash video = L/S
Live Video = L/R/S
Soc Media = R/S

9. Flash Video = Emotion Core pain emotions Core joy emotions
10-12 Scenes
3-4 mins
1-2 megs

10. Live Video = Connection
Doesn’t have to be hard or $$$
Delivery is the issue…

11. Live Video = Connection

12. = Success? Depends on definition VIDEO ImBreakingUpWithTheLeafs.com $0
< 1 hour
2 Bloggers who didn’t know me

13. = Success? WAIT! Results VIDEO Almost 50k views
Local news and national sports channel
New viral clients
Oh, and I’m speaking here 

14. 38% = Embed Focus the funnel VIDEO Views mean nothing without it
Embed in your site
No other options
38%

15. FOCUS Viral Flash Blog Video Social Media Video Squeeze Your Funnel
Newsletter
Ebook
E-Series
Product
Social Media
Video Squeeze

16. Be Prepared For Success:
SECRET #4
Be Prepared
For Success:
Server

17. Be Prepared For Success:
SECRET #4
Be Prepared
For Success:
Subscribers

18. Be Prepared For Success:
SECRET #4
Be Prepared
For Success:
Scalable
Services

19. MAILED OUT NONE

20. Be Prepared For Success:
SECRET #4
Be Prepared
For Success:
Products

21. 95% REFUNDED

22. BE PREPARED!

23. THE PROOF Have made 65+ flash movies in four years
Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)
Top movie is at 40 million+ views, $5 million in product sales
15 are over 1 million views
Never, ever stops
YouTube 100,000+ with no lists
Interested? Talk after! 25k Guarantee

24. Funny, emotional, wow Not about you Define success Prepare for it
THE SECRETS
Funny, emotional, wow
Not about you
Define success
Prepare for it

25. Thank You!