1. Britt Belshe Sarah Berwick Evan Luchaco
Absolut Vodka
Britt Belshe
Sarah Berwick
Evan Luchaco

2. Absolut Vodka Founded in 1879 Formerly owned by the state of Sweden
French buyout in 2008 by Pernod-Ricard
In 126 markets
3rd largest international sprits brand in the world
2003 Sales exceeded 72 million
Introduced in U.S

3. Advertisement More than 1,000 ads produced
Advertisement runs in music, art and business publications, and daily press
Advertising and Marketing campaign won over 350 awards
1st advertisement - Absolut Perfect

4. “In An Absolut World” Campaign started in 2007
Composed scenarios of what the target audience might think would constitute a perfect, or "Absolut", reality
Challenges the status quo

5. Controversial Put on by The Bucharest Traffic Police in Romania.
Shows a map of the border of Mexico and the United States where it stood before the Mexican-American War of 1848.

6. Print Media Types of Magazines Consumer
2,700 Domestic consumer magazines – 77 classifications
Farm
About 300 publications – 9 classifications
Business
9,300 U.S. magazines and trade journals – 220 classifications

7. Artist 1988 - Andy Warhol was the first to paint an Absolut picture
Followed by Keith Haring, Kenny Scharf and other well-known artists
Absolut art exhibitions travel around the world

8. Fashion Involvement started in 1988 Absolut Versace campaign in 1997
World’s most famous designers make fashion pieces for Absolut

9. Absolut Rock Edition Pays Tribute to Rock and Roll
Combination of photographer Danny Clinch and Rock band Wolfmother
Limited edition bottle
Launched in September 2009

10. Discussion / Questions
Do you enjoy the Absolut Ads?
Do these ads influence your Vodka preference?