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Evaluation H Edu 4310
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Action Plans Operational plans, programs, activities Resource list Calendar of events Marketing mix
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Budgets Budget methodology Costs Variable vs fixed Sunk Direct vs indirect Opportunity
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Budgets (cont) Resources Processes Activities Evaluation
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Sample Budget Staff Coordinator$25,000 Assistant (half-time) 10,000 Ad agency fee 5,000 Supplies 2,000 Advertising costs Billboards 50,000 Radio 25,000
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Sample Budget Pamphlets Design 2,500 Printing 7,500 Mailing 5,000 Open House Food 2,000 Promotional gifts 5,000 Screening kits 10,000
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Sample Budget Evaluation survey 5,000 Total $ 154,000
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Evaluation Traditional model Objectives-based Industrial inspection Process evaluation Fiscal evaluation
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Fiscal Evaluation Contribution Variance
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Outcome Evaluation Time-series Comparison groups Market share Customer satisfaction Marketing audit
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Plan evaluation Process Outcome
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Activity Monitoring ad campaigns
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Marketing Plan Review Executive summary Situation analysis Objectives and goals Action plans Budget Evaluation
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