1. MARKETING 311 Group Presentations An Overview A Presentation By Jessica Lorine Perkins Teaching Assistant jessaca@oregon.uoregon.edu

2. INTRODUCTION  Presentation Dates:  Wednesday 05/28 – Saturday 05/31/2003  Room:  228A Chiles  Groups are required to be present for the entire hour. Must be on time!  Please dress appropriately. Be professional.

3. GRADING Graded on three parts: Graded on three parts: a) The presentation itself b) Executive Summary & Industry Analysis c) Peer group evaluations

4. TONIGHT’S TOPICS  How to conduct a successful Presentation  How to write an Executive Summary  What goes in an Industry Analysis  PowerPoint Tips

5. PRESENTATION GUIDELINES 1)Each person in a group must present. 2)Wear business attire. No hats! Act professionally. 3)Practice! It’s the only way to ensure a smooth flow and know you are within the limits. 4)Be sure to introduce each other and provide smooth transitions.

6. PRESENTATION GUIDELINES 5)Create your presentation in PowerPoint. I have reserved the laptop & projector. 6)Face your audience, not the screen or the monitor (note cards are okay). Make frequent eye contact. 7)You want your audience to learn something – be lively, include visual aids and props. TRY TO MAKE YOUR PRESENTATION COME ALIVE!

7. PRESENTATION GUIDELINES 8)Cover background, situation analysis, SWOT, and your marketing plan. 9)Slides should have enough information for your audience to understand the main points.  Do not just list titles or headings on the slides.  Do not fill the slide with words. 10)Give Professor Dore a copy of your slides before you start your presentation.

8. PRESENTATION GUIDELINES 11)If you talk about various promotional materials, be prepared to SHOW them as well! It is hard to do too much here. 12)Bring backups of your presentation materials. Technology can and does fail. 13)Time Limit: 15 minutes. 14)Be on time! Attendance is MANDATORY.

9. EXECUTIVE SUMMARY What is an Executive Summary?  A maximum one page summary (single- spaced) of your entire plan:  Concise business-style English!  Use complete sentences!  Correct grammar & punctuation!  SHOULD BE IN BUSINESS MEMO FORMAT!

10. EXECUTIVE SUMMARY  Components:  State what your business is  Key opportunities you have identified  Positioning statement  Target Market  Objectives  Key marketing strategies  Purpose:  Provides a way for someone to quickly get an overview of your plan

11. EXECUTIVE SUMMARY  Position Statement:  A position statement (or value proposition) is a 3- part proposition that expresses a brand’s position:  To Target Market, Brand X is the only one in the Competitive Set that Point of Difference EXAMPLE: To Mothers, Pillsbury Toaster Strudel is the best tasting toaster pastry because of its light flaky pastry, juicy fruit filling, and creamy icing.

12. EXECUTIVE SUMMARY  Target Market:  Customers (age, geographical area, personal characteristics, interests)  Value proposition  Competitors (SWOT)  Competitive Advantage (any substitutes?)

13. INDUSTRY ANALYSIS An Industry Analysis serves as a brief foundation to your report. An Industry Analysis serves as a brief foundation to your report.  Background  Whose company?  Target Market  What is going on in the 5 Macro Environmental Forces that leads to your product?  BUSINESS MEMO FORMAT!

14. INDUSTRY ANALYSIS  It is NOT just numbers – it is NOT necessary to get numerical data.  Look primarily at your environment and your target market. ***You CAN make up primary information, but NOT secondary information.

15. INDUSTRY ANALYSIS  It may be helpful to look at:  Total industry size  Growth potential and factors influencing the industry growth  Standards and regulations affecting the industry  Industry trends, including opportunities and threats (COMPETITION!)

16. INDUSTRY ANALYSIS How to find information on your industry:  Filings of public companies  SEC’s EDGAR database for public documents  Search the web!  Forrester.com  Jupiter.com  IDC.com

17. TIPS FOR CREATING PRESENTATIONS PowerPoint slides are designed to be a visual summation of what you are talking about! PowerPoint slides are designed to be a visual summation of what you are talking about!  Don’t READ from your slides  Difficult to do too many  Be creative  Try to have a good time

18. MORE TIPS…  Content:  No more than six lines per slide  Use simple, short sentences  Convey ideas with images  Check spelling, homonyms, and meaning  Use text sparingly on graphs and charts

19. MORE TIPS…  Use fonts that are easy to read (24 pt. & larger)  Use color!  Colors can set moods  Colors can imply relationships  Use images: graphs, tables  Avoid overly busy backgrounds  When in doubt, simplify!

20. QUESTIONS