1. Home Depot Weighs its Olympic Role Jessica Althoff, Katie Hermes, Kevin Hollinger

2. Sponsorships Olympics/ Paralympics:  Leading Employer  Since 1992  570 athletes  194 medals NASCAR  “Official Home Improvement Warehouse”  Tony Stewart - #20 car Rookie of the year 1999 Cup Series Champ 2002 Nextel cup champ 2005

3. Sponsorships NFL  “Official Home Improvement sponsor  Local clubs: Atlanta Falcons, Denver Broncos, Tampa Bay Buccaneers, Washington Redskins ESPN  Presenting sponsor of College GameDay

4. Benefits NASCAR:  Total Exposure time: 734 hours, 17 minutes and 17 seconds  Mentions: 13,285 times Olympic Rings:  represent achievement, credibility and going for the gold

5. In Store Sponsorship Advertising Tony Stewart Pop Machines Tony Stewart Cardboard Cut-outs Employees wearing NASCAR /Olympics pins, hats, shirts, etc…

6. Sponsorship Merchandising Appeal to adults  Accessories  Shirts, hats Appeal to kids  NASCAR toys  Shirts/jerseys

7. Using NASCAR To Attract Customers Tony Stewart Showcase Cars  Make appearances at Home Depot Stores  “Get a picture taken of you with Tony Stewart’s car!”  Customers come to see the car, and stay to shop

8. The Financial Side Athletes work 20 hours a week, get paid for 40 hours $65 million spent on sports sponsorships in 2007 Profits dropped 66% in Q1 2008 15 stores will be closed, 50 new stores canceled