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Company Overview
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Company Vision location-based content NomadIQ intends to bridge the gap between the urban nomad and the real world around them by offering a complete combination of location of location-based content.
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Founders, Management and Background NomadIQ is an Israel-based company currently HQ’d in Jerusalem Founded at January 2000 Founders Jacob Ner David, Ari Gottesman and Michael Kagan Currently employs around 60 employees Acquired by Omnisky – January 2001
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The Product Overview location-based applicationsMobile Internet NomadIQ is the provides location-based applications for the Mobile Internet. These applications, provide Cellular Network Operators, ISP’s and Mobile Portals, with an immediately deployable and end-to-end solution, to offer as Value Added Services to their customers.
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The Product RealPeople ™ RealPeople RealPeople - connecting users to a local environment and community: RealFriends RealFriends - Find friends online and find their location. - Instant messaging - MatchMaking
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The Product RealPlaces ™ RealPlaces RealPlaces - Allow the user to find relevant information about establishments nearby or in any geographical location: Restaurants Bars Nightclubs Stores Movies
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The Market 200520032001 Wireless Internet Users Total Handheld devices Projected number of online handheld devices in the years 2001-2005 (all numbers are represented in units of millions): M-Commerce Users M-Commerce Revenues * Source: e-paynews (http://www.epaynews.com/statistics/mcommstats.html) Jupiter Media (http://www.jup.com) 3158641511 20 36 $435 183614 195469 $950$4,000 Wireless Advertising Revs $0 $200$700
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Possible Revenue streams NomadIQ’s revenue streams include: (1)Advertising (push and pull) (2) M-Commerce (3) Premium membership services: Premium Gaming Premium coupons and special offers
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Model 1 Assumptions (1)Nomad provides the service to the carrier free of charge (2) Nomad market share – 5% (3) Basic Services – free (4) Entertainment & Premium services – Extra fee services
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Financials (business model 1) Projected year 2005 (Business Model 1): M-Commerce Premium Services Advertising $17.5M $4M ???? Total $21.5M Revenues
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Model 2 Assumptions (1)Nomad provides the service to the carrier free of charge (2) Nomad market share – 5% (3) yearly subscription fee for Information services – $30 (4) Entertainment & Premium services – Extra fee services
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Financials (business model 2) Projected year 2005 (Business Model 2): Other Activities Premium Services Subscription fee $700M $5M ???? Product Development $20M Marketing & Sales $15M General & Other $15M Total $21.5M Total $50M Revenues Expenses
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Model 3 Assumptions (1) Nomad market share – 5% (2) The carrier pays Nomad $6 a month per subscriber (3) Content is delivered by the carrier
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Financials (business model 3) Projected year 2005 (Business Model 3): Other Activities Premium Services Carrier Fee $1600M N / A Product Development $20M Marketing & Sales $15M General & Other $15M Total $1600M Total $50M Revenues Expenses
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Competitor Analysis VINDIGO AIRFLASH SLICE GO2ONLINE SESSAMI NOMADIQ Company Location Info Community Offering Instant Messaging Wireless App Online Content Active Clients
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Vindigo American based company Founded June 1999 Funding – Around $15M Investors – VC Funds (General Atlantic, Flatrion Prth.) Provides location based information for Palm, Cell- Phone, Pocket PC in about 20 cities. About 500,000 registered users Business Model - $29.95 for yearly subscription
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Risks Market Risks: Is the there a real need for the product? Numerous Competitors Indirect Competition Technological Risks: Low entrance barrier Unfounded cellular technology (3G? 4G?) Financial Risks: Deterioration of investment in cellular and information technologies
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NomadIQ – OmniSky Merger OmniSky Corporation (Nyse: OMNYE): Provider of wireless Internet and e-mail services to users of handheld devices January 2001 - OmniSky issued 2.5 million shares of its common stock (5%) to the shareholders of NomadIQ Senior management team retained $26.3M At signing shares priced at $26.3M
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OmniSky Dec 4, 2001 - OmniSky stock suspended from trading Dec 7, 2001 - OmniSky Announces Sale Of Substantially All Of Its Assets, Including Subscriber Base, To EarthLink Dec 7, 2001 - OmniSky files for chapter 11, in order to enable itself to provide wireless services during the transition period.
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NomadIQ – OmniSky Merger Merger Motivation: Funding S trategic Partner Reputation A ccess to the American market Public company
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NomadIQ – OmniSky Merger Merger Influence: Technology – no major shift in product development. additional tasks added - maintenance of existing OmniSky applications and E-mail client. B usiness – conservative approach to strategic changes, disclosure duties and sbject to public regulation M arketing - halt of all public exposure attempts
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