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Company Overview. Company Vision location-based content NomadIQ intends to bridge the gap between the urban nomad and the real world around them by offering.

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Presentation on theme: "Company Overview. Company Vision location-based content NomadIQ intends to bridge the gap between the urban nomad and the real world around them by offering."— Presentation transcript:

1 Company Overview

2 Company Vision location-based content NomadIQ intends to bridge the gap between the urban nomad and the real world around them by offering a complete combination of location of location-based content.

3 Founders, Management and Background NomadIQ is an Israel-based company currently HQ’d in Jerusalem Founded at January 2000 Founders Jacob Ner David, Ari Gottesman and Michael Kagan Currently employs around 60 employees Acquired by Omnisky – January 2001

4 The Product Overview location-based applicationsMobile Internet NomadIQ is the provides location-based applications for the Mobile Internet. These applications, provide Cellular Network Operators, ISP’s and Mobile Portals, with an immediately deployable and end-to-end solution, to offer as Value Added Services to their customers.

5 The Product RealPeople ™ RealPeople  RealPeople  - connecting users to a local environment and community: RealFriends  RealFriends  - Find friends online and find their location. - Instant messaging - MatchMaking

6 The Product RealPlaces ™ RealPlaces  RealPlaces  - Allow the user to find relevant information about establishments nearby or in any geographical location: Restaurants Bars Nightclubs Stores Movies

7 The Market 200520032001 Wireless Internet Users Total Handheld devices Projected number of online handheld devices in the years 2001-2005 (all numbers are represented in units of millions): M-Commerce Users M-Commerce Revenues * Source: e-paynews (http://www.epaynews.com/statistics/mcommstats.html) Jupiter Media (http://www.jup.com) 3158641511 20 36 $435 183614 195469 $950$4,000 Wireless Advertising Revs $0 $200$700

8 Possible Revenue streams NomadIQ’s revenue streams include: (1)Advertising (push and pull) (2) M-Commerce (3) Premium membership services: Premium Gaming Premium coupons and special offers

9 Model 1 Assumptions (1)Nomad provides the service to the carrier free of charge (2) Nomad market share – 5% (3) Basic Services – free (4) Entertainment & Premium services – Extra fee services

10 Financials (business model 1) Projected year 2005 (Business Model 1): M-Commerce Premium Services Advertising $17.5M $4M ???? Total $21.5M Revenues

11 Model 2 Assumptions (1)Nomad provides the service to the carrier free of charge (2) Nomad market share – 5% (3) yearly subscription fee for Information services – $30 (4) Entertainment & Premium services – Extra fee services

12 Financials (business model 2) Projected year 2005 (Business Model 2): Other Activities Premium Services Subscription fee $700M $5M ???? Product Development $20M Marketing & Sales $15M General & Other $15M Total $21.5M Total $50M Revenues Expenses

13 Model 3 Assumptions (1) Nomad market share – 5% (2) The carrier pays Nomad $6 a month per subscriber (3) Content is delivered by the carrier

14 Financials (business model 3) Projected year 2005 (Business Model 3): Other Activities Premium Services Carrier Fee $1600M N / A Product Development $20M Marketing & Sales $15M General & Other $15M Total $1600M Total $50M Revenues Expenses

15 Competitor Analysis VINDIGO AIRFLASH SLICE GO2ONLINE SESSAMI NOMADIQ Company Location Info Community Offering Instant Messaging Wireless App Online Content Active Clients

16 Vindigo American based company Founded June 1999 Funding – Around $15M Investors – VC Funds (General Atlantic, Flatrion Prth.) Provides location based information for Palm, Cell- Phone, Pocket PC in about 20 cities. About 500,000 registered users Business Model - $29.95 for yearly subscription

17 Risks Market Risks: Is the there a real need for the product? Numerous Competitors Indirect Competition Technological Risks: Low entrance barrier Unfounded cellular technology (3G? 4G?) Financial Risks: Deterioration of investment in cellular and information technologies

18 NomadIQ – OmniSky Merger OmniSky Corporation (Nyse: OMNYE): Provider of wireless Internet and e-mail services to users of handheld devices January 2001 - OmniSky issued 2.5 million shares of its common stock (5%) to the shareholders of NomadIQ Senior management team retained $26.3M At signing shares priced at $26.3M

19 OmniSky Dec 4, 2001 - OmniSky stock suspended from trading Dec 7, 2001 - OmniSky Announces Sale Of Substantially All Of Its Assets, Including Subscriber Base, To EarthLink Dec 7, 2001 - OmniSky files for chapter 11, in order to enable itself to provide wireless services during the transition period.

20 NomadIQ – OmniSky Merger Merger Motivation: Funding S trategic Partner Reputation A ccess to the American market Public company

21 NomadIQ – OmniSky Merger Merger Influence: Technology – no major shift in product development. additional tasks added - maintenance of existing OmniSky applications and E-mail client. B usiness – conservative approach to strategic changes, disclosure duties and sbject to public regulation M arketing - halt of all public exposure attempts


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