1. Nutrition4Sports

2. Done in last week Searched for cheap marketing ways (analyzing will take more time) Searched for cheap marketing ways (analyzing will take more time) First user stories and personas First user stories and personas The mind map (marketing plan) The mind map (marketing plan) International marketing plan International marketing plan

3. Cheap marketing ways We see Facebook as a opporturnity We see Facebook as a opporturnity UFS’ page: Update all special offers, information about new equipments and supplements UFS’ page: Update all special offers, information about new equipments and supplements One of the most popular website and most of the people logs in at least once a day. ->Fast way to reach people One of the most popular website and most of the people logs in at least once a day. ->Fast way to reach people Search engine and Google marketing Search engine and Google marketing part of modern-day marketing, its said to be ”cheap” part of modern-day marketing, its said to be ”cheap” More later More later

4. Persona1 Petri Petri 30 years old, construction worker, single Petri 30 years old, construction worker, single Computer skills: quite lame computer skills, can pay bills and use Google Computer skills: quite lame computer skills, can pay bills and use Google Quotes: Used to: “Hard work, chilling at home”, Going to be:” Still working hard, but fixing the lifestyles by training and eating right” Quotes: Used to: “Hard work, chilling at home”, Going to be:” Still working hard, but fixing the lifestyles by training and eating right” Goal: Lose some weight and get better muscle condition Goal: Lose some weight and get better muscle condition Motivation: Wants to look good and feel good Motivation: Wants to look good and feel good Problems: Don’t know how to start Problems: Don’t know how to start Relevant demographics: Other singles who are living alone in a quite small apartment Relevant demographics: Other singles who are living alone in a quite small apartment

5. Persona2 Kalle 24-years old Kalle 24-years old Working, playing ice-hockey, workout at gym Working, playing ice-hockey, workout at gym Computer skills average: Using Facebook, Google, and email. Computer skills average: Using Facebook, Google, and email. Goals: He wants to be in good shape, enhance health and look good. Goals: He wants to be in good shape, enhance health and look good. Problems: Timing, don’t have always time for hobbies, difficulty of training programs (how to find a program, which really works) Problems: Timing, don’t have always time for hobbies, difficulty of training programs (how to find a program, which really works) Collaborators: Ice-hockey team and gym mates Collaborators: Ice-hockey team and gym mates Frequency of use: achieve the goals: 3-6 times a week, 1-2 hours each time. Frequency of use: achieve the goals: 3-6 times a week, 1-2 hours each time. How to help Kalle so that he find a good training program. How to help him timing so that, he gets enough rest (because of hard work and 2 hobbies). How to help Kalle so that he find a good training program. How to help him timing so that, he gets enough rest (because of hard work and 2 hobbies).