1. Chapter 5 The Qualitative Research Approach

2. THE INTERPRETIVE WAY OF THINKING  Multiple Realities  Data vs. Information  Subjects vs. Research Participants  Values

3. PHASES WITHIN THE QUALITATIVE APPROACH  Phases 1 and 2: Problem Identification and Question Formulation  Phase 3: Designing the Research Study  Phase 4: Collecting the Data  Phases 5 and 6: Analyzing and Interpreting the Data  Phases 7 and 8: Presentation and Dissemination of Findings

4. COMPARING APPROACHES  Philosophical Differences –Perceptions of Reality –Ways of “Knowing” –Value Bases –Applications  Similar Features

5. USING BOTH APPROACHES IN A SINGLE STUDY  What Do You Really Want To Know?  Example of Using Both Approaches in a Single Study