1. Chapter Sixteen: Informative Speaking

2. Ch16: Informative Speaking Copyright © 2006 Wadsworth 2

3. Ch16: Informative Speaking Copyright © 2006 Wadsworth 3 The Nature of Informative Speaking Informative Speaking in Everyday Life   Explaining a New Procedure   Teaching Scouts to Make Fire   Informing Neighborhood about Watch Program   Telling a Civic Group about Your Culture

4. Ch16: Informative Speaking Copyright © 2006 Wadsworth 4 Comparing Informative and Persuasive Speaking Controversial Nature of the Purpose   Informative Less Controversial   Informative Speech Can be Persuasive   Types Differ in Primary Intent

5. Ch16: Informative Speaking Copyright © 2006 Wadsworth 5 Comparing Informative and Persuasive Speaking The Response Sought   Informative Speech Seeks Understanding   Persuasive Seeks to Change or Reinforce Belief or Take Action Microsoft Image

6. Ch16: Informative Speaking Copyright © 2006 Wadsworth 6 Comparing Informative and Persuasive Speaking Degree of Evidence Needed   Persuasive Needs Stronger Evidence   Persuasive Needs More Supporting Material   In Persuasive, Speaker must Anticipate Audiences’ Reservations

7. Ch16: Informative Speaking Copyright © 2006 Wadsworth 7 Comparing Informative and Persuasive Speaking The Importance of Credibility   Speakers Attempting to Change People Need More Credibility   Persuasive Speakers have Greater Responsibility to Convince Audience of Personal Integrity and Expertise

8. Ch16: Informative Speaking Copyright © 2006 Wadsworth 8 Guidelines for Effective Informative Speaking   Provide Listeners with a Clear Thesis Statement   Connect with Listeners’ Values and Experiences   Motivate Listeners to Want Information

9. Ch16: Informative Speaking Copyright © 2006 Wadsworth 9 Guidelines for Effective Informative Speaking   Build Credibility with Listeners   Adapt to Diverse Listeners   Organize so Listeners Can Follow Easily Microsoft Image

10. Ch16: Informative Speaking Copyright © 2006 Wadsworth 10 Organization

11. Ch16: Informative Speaking Copyright © 2006 Wadsworth 11 Organization

12. Ch16: Informative Speaking Copyright © 2006 Wadsworth 12 Organization

13. Ch16: Informative Speaking Copyright © 2006 Wadsworth 13 Organization

14. Ch16: Informative Speaking Copyright © 2006 Wadsworth 14 Organization

15. Ch16: Informative Speaking Copyright © 2006 Wadsworth 15 Guidelines for Effective Informative Speaking Design Speech to Enhance Learning   Limit Information You Present   Move From Familiar to Unfamiliar   Repeat Important Ideas   Highlight Key Material   Rely on Multiple Communication Channels

16. Ch16: Informative Speaking Copyright © 2006 Wadsworth 16 Guidelines for Effective Informative Speaking Involve Listeners   Call for Participation   Ask Rhetorical Questions   Poll Listeners   Refer to Specific Listeners Microsoft Image

17. Ch16: Informative Speaking Copyright © 2006 Wadsworth 17 Involving Listeners

18. Ch16: Informative Speaking Copyright © 2006 Wadsworth 18 Involving Listeners

19. Ch16: Informative Speaking Copyright © 2006 Wadsworth 19 Involving Listeners

20. Ch16: Informative Speaking Copyright © 2006 Wadsworth 20 Involving Listeners

21. Ch16: Informative Speaking Copyright © 2006 Wadsworth 21 Guidelines for Effective Informative Speaking Use Effective and Ethical Support   Adds Interest and Clarity   Presents Accurate Material Fairly and without Distortion   Should be Sufficient to Achieve Purpose

22. Ch16: Informative Speaking Copyright © 2006 Wadsworth 22