Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks.

Similar presentations


Presentation on theme: "The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks."— Presentation transcript:

1 The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks

2 Online Around 15% of all book sales, growing 18% annually Amazon (and Marketplace sellers) have about 75-80% of the online market Demand shifting towards niches Source: Morris Rosenthal

3 Used Books Fastest growing portion of the book market (up 33% last year, now nearly 10% of all consumer book sales) Classic secondary market: how will increasing liquidity affect the primary market? Expansion of “virtual inventory”

4 Prediction: Our children will never know the meaning of the phrase “out of print”

5 Print on demand

6

7 Libraries Three Long Tail drivers 1.Interlibrary loans 2.Online databases 3.Google (and other) Book Search

8 Interlibrary loan

9 A few stats: Loans account for just 1.7% of overall circ (4.7% for academic libraries) Yet 60% of the aggregate collections of the “Google 5) are held by just one library Just 10% of books account for 90% of circ The opportunity: aggregate distributed supply and distributed demand Source: OCLC

10 = Online databases

11

12 The effect Source: Tim O’Reilly

13 Opportunity Source: Tim O’Reilly

14 How to drive this?

15 GreaseMonkey

16

17 Via RSS (Bloglines)


Download ppt "The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks."

Similar presentations


Ads by Google