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The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks
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Online Around 15% of all book sales, growing 18% annually Amazon (and Marketplace sellers) have about 75-80% of the online market Demand shifting towards niches Source: Morris Rosenthal
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Used Books Fastest growing portion of the book market (up 33% last year, now nearly 10% of all consumer book sales) Classic secondary market: how will increasing liquidity affect the primary market? Expansion of “virtual inventory”
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Prediction: Our children will never know the meaning of the phrase “out of print”
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Print on demand
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Libraries Three Long Tail drivers 1.Interlibrary loans 2.Online databases 3.Google (and other) Book Search
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Interlibrary loan
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A few stats: Loans account for just 1.7% of overall circ (4.7% for academic libraries) Yet 60% of the aggregate collections of the “Google 5) are held by just one library Just 10% of books account for 90% of circ The opportunity: aggregate distributed supply and distributed demand Source: OCLC
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= Online databases
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The effect Source: Tim O’Reilly
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Opportunity Source: Tim O’Reilly
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How to drive this?
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GreaseMonkey
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Via RSS (Bloglines)
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