1. Theories and Models in Health Promotion: Introduction
Presentation by Irving Rootman to SFU Class on Principles and Practices of Health Promotion
September 20, 2010

2. Definitions of Models and Theories
“ A theory is a set of interrelated concepts, definitions and propositions that present a systematic view of events or situations by specifying relations among variables, in order to explain and predict the events or situations” (Kerlinger, 1986, p. 9)
“ Models draw on a number of theories to help understand a specific problem in a particular setting or context” (Glanz et al., 2008, p.29)

3. Types of Theories and Models
Intrapersonal
Interpersonal
Group, Organization and Community
Planning, Ecological, Social Marketing and Evaluation

4. Intrapersonal Health Belief Model
Theory of Reasoned Action/Theory of Planned Behavior/Integrated Behavior Model
Transtheoretical Model/Stages of Change
Precaution Adoption Process Model

5. Interpersonal Social Cognitive Theory
Social Networks and Social Support
Stress and Coping
Clinician-Patient Communication

6. Community and Group Community Organization and Community-Building
Diffusion of Innovations
Theories of Organizational Change
Communication Theory

7. Models for Using Theory
PRECEDE-PROCEED
Social Marketing
Ecological Models
Evaluation
Today we are going to cover the first two groups, Next week the next two.

8. Questions 1. What do these theories and models have in common?
2. How do they differ from one another?
3. Which are most likely to be helpful in the study of healthy aging and healthy older adults?
4. Which one do you personally like best? Why?

9. References
Kerlinger, EN (1986). Foundations of Behavioral Research (3d ed.). Mew York: Holt, Rinehart and Winston.
Glanz, KM, Rimer, BK & Viswanath, K. (Eds.),(2008). Health behavior and health education: Theory, research and practice 4th Edition, San Francisco, California: Jossey-Bass.