1. J0704-Business Plan Introduction to Business Plan Session 1-3

2. J0704-Business Plan By Failing to prepare, you are preparing to fail – Benjamin Franklin Why using Business Plan ?

3. J0704-Business Plan Why using Business Plan ? A comprehensive business plan has become a valuable internal management tool as well as document to respond to external request. In current usage, business plans are used for : Defining a new business Setting goals, defining objective and programs for achieving them

4. J0704-Business Plan Why using Business Plan ? Collecting and analyzing the financial specifics of the business Supporting a loan application Providing vehicle for regular business review Collecting essential industry and marketing data Evaluating a new product, service or promotion Evaluating expansion Assigning a value on a business for sale or othe legal purpose

5. J0704-Business Plan Business Plan Preliminaries Business Plan = Game plan in Sport In surveying many successful business plans, you will find that no one format fits for them. Depending upon the nature of business, certain topics take precedence over others.

6. J0704-Business Plan Business Plan Preliminaries Some typical business plan outlines used by successful business over the years are shown in the table below. Business Plan A Business Summary Company History Industry Analysis Manufacturing plan Production & personnel Plan Products or services R&D Competition Marketing & Sales Management Team Financial Analysis Appendices Business Plan B Executive Summary Company Review Products Market Analysis Marketing plan Production Plan Management Team Financial History & Pro forma Risk & potential problem

7. J0704-Business Plan Business Plan Preliminaries Business Plan C Abstract Company Overview Founders and Directors Products and services Market Analysis Financial Information Business Plan D Executive Summary Investment Proposal Business Objective Products and services Market Competition Company & Management Management Team Financial Pro forma Advantage to the investor Appendices Business Plan E Executive Summary Company Description Strategy & goals Products or services Marketing & Sales Management & organization Operations Financial Pro Forma Financial Requirement Exhibits Currently, the most popular is Plan E or minor variations of it

8. J0704-Business Plan Your outline determines the organization of your business plan. It is essential for you to consider the purpose for the structure : 1.To organize the business plan in sections in order of their importance to your company 2.To organize the business plan in sections in order of the importance to the reviewer, when the reviewer is defined 3.To organize the sections of the business plan in a logical order of development, not for the business plan, but for the logical development of your company

9. J0704-Business Plan A winning First Impression The saying, “There’s no second chance to make a good first impression,” is highly appropriate when it comes to the opening sections of your business plan and its overall appearance.

10. J0704-Business Plan Format –As to format, the norm is to bind your business plan in booklet with high-quality materials Page layout –Balanced and artistically pleasing Tabs and Titles –Each subject, with title heading, should have its own section and be separated with indexed partitions keyed to the table of contents Color and Charts –Charts, graphs, and illustrations are commonly acceptable if appropriate to the text. Color is often better than black and white

11. J0704-Business Plan Printing –Use laser or ink-jet printers to print on paper or stationary quality. Paper should be the brightest white you can find Proofreading and copyediting –An accurate, easy-to-read, and well-organized text will convey professionalism and credibility Title page –As the cover is opened, the reviewer should see a professional laid on the title page. Avoid cipart and decorative treatments. Table of contents –The table of contents page usually follows the title page

12. J0704-Business Plan

13. Read chapter 1 on the reference book Search for one example of Business Plan