1. Healthy Food for Pets Website Redesign By Varvara Gavriel

2. Purpose Redesign and reorganize an existing website www.healthyfoodforpets.com The current website:  Badly organized  Functionality problems  Inconsistent in design  Contains dead links  Complicated structure  Confusing the end user

3. Main Features of the existing website The website is owned by one of the many distributors of the Flint River Ranch company's. Their main goal is to provide the customer/visitor with as much information as possible about FRR products, and to promote and sell the products of the company. They try to publicize all the feedback they get from their customers. Provide detailed information about the ingredients to let people know the reasons why the FRR pet food is so good! Provide helpful and interesting articles about pet health.

4. Redesign Procedure Phase 1 Research similar existing websites from other FRR distributors to get the feeling of what they are trying to do. Research the actual Flint River Ranch website to get to know the origin, the goals and the future plans of the company.

5. Redesign Procedure Phase 2 Target audience  In order to focus on Customer Centered Design its important to know who are the target customers and understand their needs. Understand: 1. Customers/ Users 2. Their tasks 3. The technology available to them

6. Redesign Procedure Phase 3: Structure and Site Map

7. Redesign Procedure Phase 4: Implementation Design Tools Macromedia Dreamweaver MX 2004  Website Design Macromedia Fireworks  Banner  Animated GIF  Process images Macromedia Flash  Navigation Buttons

8. Redesign Procedure Phase 5: Evaluation  Informal Evaluation – 6 People who are representative of the target audience. Use the site and do the tasks.  Use the feedback from their evaluation to improve the website. Phase 6: Launch and Maintenance Deploying the website for actual use. Supporting, maintaining and improving.

9. C onclusion and Future Improvements This website is my first attempt in Website Design so it is not professional! I will try to further improve my website based on your feedback! Future Improvements: 1. Link the website with a database and enable the end users to be able to buy the FRR products. 2. Further improvements on the website appearance and functionality.

10. T his is the end of my presentation! Questions or suggestions are very welcome!

11. Healthy Food for Pets Home Page http://192.195.154.14/varvara/FinalWebsite /intro.htm