1. © Pearson Education, 2005 Production, Output and Cost LUBS1940: Topic 4

2. Objectives © Pearson Education, 2005 After studying this topic, you will able to:  Explain what a firm is and describe the economic problems that all firms face  Distinguish between technological efficiency and economic efficiency  Define the principal-agent problem and describe how different types of business organizations cope with this problem  Distinguish between the short run and the long run  Describe and distinguish between different markets in which firms operate  Explain why firms coordinate some economic activities and markets coordinate others  Explain the relationship between a firm’s output and costs in the short run  Derive and explain a firm’s short-run cost curves  Explain the relationship between a firm’s output and costs in the long run

3. © Pearson Education, 2005 The Firm and Its Economic Problem A firm is an institution that hires factors of production and organizes them to produce and sell goods and services. The Firm’s Goal A firm’s goal is to maximize profit. If the firm fails to maximize profits it is either eliminated or bought out by other firms seeking to maximize profit.

4. © Pearson Education, 2005 The Firm and Its Economic Problem Measuring a Firm’s Profit Accountants measure a firm’s profit using EU rules based on standards established by the accounting profession. Their goal is to report profit so that the firm pays the correct amount of tax and to show its bank how its loan has been used. Economists measure profit based on an opportunity cost measure of cost.

5. © Pearson Education, 2005 Opportunity Cost A firm’s decisions respond to opportunity cost and economic profit. A firm’s opportunity cost of producing a good is the best forgone alternative use of its factors of production, measured in pounds or euros. Opportunity cost includes both:  Explicit costs are costs paid directly in money. For example expenditure on wages is an explicit cost.  Implicit costs are costs incurred when a firm uses its own capital or its owners’ time for which it does not make a direct money payment. The Firm and Its Economic Problem

6. © Pearson Education, 2005 The Firm and Its Economic Problem The firm can rent capital and pay an explicit rental cost reflecting the opportunity cost of using the capital. The firm can also buy capital and incur an implicit opportunity cost of using its own capital, called the implicit rental rate of capital. The implicit rental rate of capital is made up of: 1. Economic depreciation 2. Interest forgone Economic depreciation is the change in the market value of capital over a given period. Interest forgone is the return on the funds used to acquire the capital.

7. © Pearson Education, 2005 The Firm and Its Economic Problem TWO TYPES OF PROFIT Normal Profit Normal profit is the opportunity cost of the owner’s entrepreneurial ability is the average return from this contribution that can be expected from running another firm. Further, it is the opportunity cost of the owner’s labour spent running the business is the wage income forgone by not working in the next best alternative job. Economic Profit Economic profit equals a firm’s total revenue minus its opportunity cost of production. A firm’s opportunity cost of production is the sum of the explicit costs and implicit costs.

8. © Pearson Education, 2005 Economic Accounting: A Summary To maximize economic profit, a firm must make five basic decisions: 1.What goods and services to produce and in what quantities. 2.What technique of production to use  how to produce. 3.How to organize and compensate its managers and workers. 4.How to market and price its products. 5.What to produce itself and what to buy from other firms. The Firm and Its Economic Problem

9. © Pearson Education, 2005 The Firm’s Constraints Three features of a firm’s environment limit the maximum profit it can make. They are:  Technology constraints  Information constraints  Market constraints The Firm and Its Economic Problem

10. © Pearson Education, 2005 Technological and Economic Efficiency Technological Efficiency Technological efficiency occurs when a firm produces a given level of output by using the least amount inputs. If it is impossible to maintain output by decreasing any one input, holding all other inputs constant, then production is technologically efficient. Economic Efficiency Economic efficiency occurs when the firm produces a given level of output at the least cost. The difference between technological and economic efficiency is that technological efficiency concerns the quantity of inputs used in production for a given level of output, whereas economic efficiency concerns the cost of the inputs used.

11. © Pearson Education, 2005 A firm organizes production by combining and coordinating productive resources using a mixture of two systems:  Command systems  Incentive systems Information and Organizations

12. © Pearson Education, 2005 Information and Organizations The Principal-Agent Problem The principal-agent problem is the problem of devising compensation rules that induce an agent to act in the best interests of a principal. For example, the shareholders of a firm are the principals and the managers of the firm are their agents. Arises when there are information differentials.

13. © Pearson Education, 2005 Asymmetric Information Asymmetric information occurs when valuable information is available to one person but is too costly for anyone else to obtain. Asymmetric information creates two special problems:  Moral hazard exists when one of the parties to an agreement has an incentive after the agreement is made to act in a way that brings him or herself benefit at the expense of the other party.  Adverse selection is the tendency for people to enter into agreements in which their own personal information can be used to their own advantage over the less informed party. Information and Organizations

14. © Pearson Education, 2005 Coping with the Principal-Agent Problem Three ways of coping with the principal-agent problem are:  Ownership  Incentive pay  Long-term contracts Information and Organizations

15. © Pearson Education, 2005 Types of Business Organization There are three types of business organization:  Proprietorship  Partnership  Company Information and Organizations

16. © Pearson Education, 2005 Economists identify four market types:  Perfect competition  Monopolistic competition  Oligopoly  Monopoly Markets and the Competitive Environment

17. © Pearson Education, 2005 Why Firms? Firms coordinate production when they can do so more efficiently than a market. Four key reasons why firms might be more efficient. Firms can achieve:  Lower transactions costs  Economies of scale  Economies of scope  Economies of team production Firms and Markets

18. © Pearson Education, 2005 Time Frames for Decisions The firm makes many decisions to achieve its main objective: profit maximization. All decisions can be placed in two time frames:  The short run is a time frame in which the quantity of one or more resources used in production is fixed.  The long run is a time frame in which the quantities of all resources  including the plant size  can be varied.

19. © Pearson Education, 2005 To increase output in the short run, a firm must increase the amount of labour employed {L}.=> Variable Factor Product Schedules Total product is the maximum output that a given quantity of labour can produced. {TP or Q} Marginal product of labour is the change in total product resulting from a one-unit increase in the quantity of labour employed, with all other inputs remaining the same. {MP= Change in TP divided by Change in L} Average product of labour equals total product divided by the quantity of labour employed. {AP=TP divided by L} Short-run Technology Constraint

20. © Pearson Education, 2005 Short-run Technology Constraint Total Product Curve The total product curve shows how total product changes with the quantity of labour employed. The total product curve is similar to the PPF. The total product curve separates attainable output levels from unattainable output levels in the short run.

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22. Short-run Technology Constraint Marginal Product Curve The first worker hired produces 4 units of output. The second worker hired produces 6 units of output and total product becomes 10 units. The third worker hired produces 3 units of output and total product becomes 13 units. And so on.

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24. Short-run Technology Constraint The height of each bar measures the marginal product of labour. For example, when labour increases from 2 to 3, total product increases from 10 to 13, so the marginal product of the third worker is 3 units of output.

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26. Short-run Technology Constraint To make a graph of the marginal product of labour, we can stack the bars in the previous graph side by side. The marginal product of labour curve passes through the mid-points of these bars. Processes are like the one shown here and have: Increasing marginal returns initially Diminishing marginal returns eventually

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28. Short-run Technology Constraint Increasing Marginal Returns When the marginal product of a worker exceeds the marginal product of the previous worker, the marginal product of labour increases and the firm experiences increasing marginal returns. Diminishing Marginal Returns When the marginal product of a worker is less than the marginal product of the previous worker, the marginal product of labour decreases and the firm experiences diminishing marginal returns.

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30. Short-run Technology Constraint Average Product Curve This figure shows the average product curve and its relationship with the marginal product curve. When marginal product exceeds average product, average product increases.

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32. Short-run Cost To produce more output in the short run, the firm must employ more, which means that it must increase its costs. We describe the way a firm’s costs change as total product changes by using three cost concepts and three types of cost curve:  Total cost {TC}  Marginal cost {MC=Change in TC divided by Change in TP}  Average cost {AC=TC divided by TP}

33. © Pearson Education, 2005 Total Cost A firm’s total cost (TC) is the cost of all resources used. Total fixed cost (TFC) is the cost of the firm’s fixed inputs. Fixed costs do not change with output. Total variable cost (TVC) is the cost of the firm’s variable inputs. Variable costs do change with output. Total cost equals total fixed cost plus total variable cost. That is: TC = TFC + TVC Short-run Cost

34. © Pearson Education, 2005 Figure 10.4 shows a firm’s total cost curves. Total fixed cost (TFC) is the same at each output. Total variable cost (TVC) increases as output increases. Total cost (TC) increases as output increases. TC = TFC + TVC Short-run Cost

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36. Marginal Cost Marginal cost (MC) is the change in total cost (  TC) resulting from a one-unit increase in output (  Q). MC =  TC/  Q Over the output range with increasing marginal returns, marginal cost falls as output increases. Over the output range with diminishing marginal returns, marginal cost rises as output increases. Short-run Cost

37. © Pearson Education, 2005 Average Cost Average cost is the cost per unit of output. There are three average costs: Average fixed cost (AFC) is total fixed cost per unit of output. Average variable cost (AVC) is total variable cost per unit of output. Average total cost (ATC) is total cost per unit of output. ATC = AFC + AVC Short-run Cost

38. © Pearson Education, 2005 Figure shows the AFC, AVC, ATC and MC curves. The ATC curve is also U-shaped. ATC = AFC + AVC. AFC is downward sloping. AVC is U- shaped. So ATC is also U-shaped. The MC curve is very special. Where AVC is falling, MC is below AVC. Where AVC is falling, MC is below AVC. Where AVC is rising, MC is above AVC. Where AVC is rising, MC is above AVC. At the minimum AVC, MC equals AVC. Short-run Cost

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40. Cost Curves and Product Curves The shapes of a firm’s cost curves are determined by the technology it uses: MC is at its minimum at the same output level at which marginal product is at its maximum. When marginal product is rising, marginal cost is falling. AVC is at its minimum at the same output level at which average product is at its maximum. When average product is rising, average variable cost is falling. Short-run Cost

41. © Pearson Education, 2005 This figure shows the relationships between product and cost curves. Short-run Cost

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43. Shifts in Cost Curves The position of a firm’s cost curves depends on two factors:  Technology: A technological change that increases productivity shifts the average and marginal product curves upward and the average and marginal cost curves downward.  Prices of factors of production: Changes in the prices of factors of production shift the cost curves. Short-run Cost

44. © Pearson Education, 2005 Long-run Cost In the long run, all inputs are variable and all costs are variable. The Production Function The behaviour of long-run cost depends upon the firm’s production function, which is the relationship between the maximum output attainable and the quantities of both capital and.

45. © Pearson Education, 2005 Long-run Cost The marginal product of capital is the increase in output resulting from a one-unit increase in the amount of capital employed, holding constant the amount of labour employed. A firm’s production function exhibits diminishing marginal returns to labour (for a given plant) as well as diminishing marginal returns to capital (for a given quantity of labour). For each plant, diminishing marginal product of labour creates a set of short-run costs curves.

46. © Pearson Education, 2005 Short-run Cost and Long-Run Cost The average cost of producing a given output varies and depends on the firm’s plant size. The larger the plant size, the greater is the output at which ATC is at a minimum. Neat Knits has 4 plants: 1, 2, 3, and 4 knitting machines. Each plant has a short-run ATC curve. The firm can compare the ATC for each given output at different plant sizes. Long-run Cost

47. © Pearson Education, 2005 ATC 1 is the ATC curve for a plant with 1 knitting machine. … ATC 4 is the ATC curve for a plant with 4 knitting machines. Long-run Cost

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49. The long-run average cost curve is made up from the lowest ATC for each output level. So, we want to decide which plant has the lowest cost for producing each output level. Let’s find the least-cost way of producing a given output level. Suppose that Neat Knits wants to produce 13 jumpers a day. Long-run Cost

50. © Pearson Education, 2005 13 jumpers a day cost £7.69 each on ATC 1. … 13 jumpers a day cost £9.50 each on ATC 4. Long-run Cost

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52. 13 jumpers a day cost £6.80 each on ATC 2. The least-cost way of producing 13 jumpers a day Long-run Cost

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54. Long-run Cost Long-run Average Cost Curve The long-run average cost curve is the relationship between the lowest attainable average total cost and output when both the plant size and labour are varied. The long-run average cost curve is a planning curve. It tells the firm the plant size that minimizes the cost of producing a given output range. Once the firm has chosen that plant size, the firm operates on the short-run ATC curve that applies to that plant size.

55. © Pearson Education, 2005 Long-run Cost Once the firm has chosen that plant size, the firm operates on the short-run ATC curve that applies to that plant size.

56. © Pearson Education, 2005 Long-run Cost Figure 10.8 illustrates the long-run average cost (LRAC) curve.

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58. Long-run Cost Economies and Diseconomies of Scale Economies of scale are features of a firm’s technology that lead to falling long-run average cost as output increases. Diseconomies of scale are features of a firm’s technology that lead to rising long-run average cost as output increases. Constant returns to scale are features of a firm’s technology that lead to constant long-run average cost as output increases.

59. © Pearson Education, 2005 Long-run Cost Figure 10.8 illustrates economies and diseconomies of scale.

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61. Long-run Cost Minimum Efficient Scale A firm experiences economies of scale up to some output level. Beyond that output level, it moves into constant returns to scale or diseconomies of scale. Minimum efficient scale is the smallest quantity of output at which the long-run average cost reaches its lowest level. If the LRAC curve is U-shaped, the minimum point identifies the minimum efficient scale output level.