1. Copyright © 2006 BTSLogic. A Division of Corp. Multi-Modal Information Services Hubs Speech and the Convergence Phenomenon

2. Copyright © 2006 BTSLogic. A Division of Corp. Observations: Convergence? Players: DA/DQ, YP, Mobile Operators, Portals Market Information Choices Demos of Speech and Multi-Modal Service Hubs About BTSLogic Agenda

3. Copyright © 2006 BTSLogic. A Division of Corp. 2006, Tipping Point of Convergence: –Network: Mobile, WiFi, WiMax, … IMS adoption gaining momentum 28 global carriers deploying IMS capabilities –Content: Yellow Page, DA (411), and Online Search services converging –Service: Lines between content and access providers disappearing 2007 and Beyond –Year of the iPhone? Phone, PDA, iPOD, … –Consumers want more than just numbers from DA –Event-Horizon for new services shrinks to months from years –The name of the game is: “Who owns your mindshare” Observations

4. Copyright © 2006 BTSLogic. A Division of Corp. Directory Assistance: –Under Threat from the Internet players –DA/EDA changing to DIS (Directory Information Services) Volume of Mobile DA/DQ Searches ~1000x all other Mobile Searches Yellow Pages: –Expanding their reach through different modes (book, online, phone) –Reacting to Google Phenomenon Mobile Operators: –Challenged by Commoditization (bit pipes) –Massive Investment in IMS (next generation network) with no Killer App in sight to pay for it. Portals –All in one information portals –Most lacking Speech or Multi-Modal Interfaces –Will they reap the rewards of IMS investment and obliterate DA and YP players? Information Services Players

5. Copyright © 2006 BTSLogic. A Division of Corp. ”We are in the business of connecting sellers to buyers [not in the business of providing a phone number or printing a book].” – Barbro Sjoelander, CEO, Eniro118118, EADP Conf. 2005 Convergence of Markets and Technologies iYP: Internet Yellow Pages $12B Market DA (411 and 118) $7B Market $50B Converged Information Services Market Microsoft Online Advertising $17B Market $50B Market IMS Framework

6. Copyright © 2006 BTSLogic. A Division of Corp. User Supported: Subscription, One Time Purchase, Per Transaction Advertising Supported User Supported Applications: –Games ($3B in 2004, projected to grow to $18B by 2009) –Entertainment: Ring-Tones, Color Tones (>$5B in 2005), Mobile TV –Directory Assistance ($22B globally, $7B U.S. in 2006) Advertising Supported Applications: –Global Mobile Advertising Market forecasted to grow to over $11b by 2011 –Online Advertising Market Size by 2010 for*: Online Search: Global $55B, U.S. : $27B Local Search: Global $13B (30% CAGR 05-10), U.S.: $6B (43% CAGR 05-10) Information Services Business Models

7. Copyright © 2006 BTSLogic. A Division of Corp. Consumers have choices: –Google, Yahoo, Ebay, Amazon, …are becoming all-in-one Information hubs that make it easier to do one-stop shopping –Some consumers prefer personalization –Some want local services –Some want mobile access –…–… Advertisers have more choices: –Many more online choices are appearing –Even pay per click is under attack by pay per call –New players pushing the envelope It’s About Choice

8. Copyright © 2006 BTSLogic. A Division of Corp. Consumer Loyalty Requires: –Differentiated Service Hook them with something new and cool –Useful Services Keep them coming back, offer More than just ads and addresses –Usable Service Don’t make it hard to use Personalize, Localize, and Multi-Modalize so they can use the content when they want, where they want Consumer Loyalty Brings Traffic (DA) / Advertisers (YP) Advertisers want Measurability –Personal, Local, Multi-Modal services are measurable Rewards Multiply …..and so do risks!

9. Copyright © 2006 BTSLogic. A Division of Corp. Speech/Multi-Modal Information Services Hub! Demo

10. Copyright © 2006 BTSLogic. A Division of Corp. Other Competitors! Other Opportunities! Convergence bringing other players to the field

11. Copyright © 2006 BTSLogic. A Division of Corp. What we saw! Consumer had an easy to use service: –Content Sharing –Enhanced Services Multi-Modal Driving Directions Speech Enabled Driving Directions Session Persistence –Did not memorize directions, called for each step Location Based Services (nearby offerings) Advertiser: –Measurable service (for the Restaurant owner) –Increased Revenue (customers to the door!) –Location Based Advertising (For the nearby Ice Cream Shop)

12. Copyright © 2006 BTSLogic. A Division of Corp. What we saw! (2) Information Service Provider: –Increased Revenue Potential: Through Validation of Coupon by Merchant through the Publisher’s site, Publisher verifies the ad’s effectiveness –Improved Credibility with the advertiser –Publisher was everywhere! YP publisher (the Brand) was in front of the consumer in each step of the way, all the way to the end! Through the Mobil App Through the Mobile Phone (via Speech Interaction)

13. Copyright © 2006 BTSLogic. A Division of Corp. How Can BTSLogic Help Solutions for your needs today –The only Open/Standards Based DA/Yellow Pages Search Engine –Open Agent Desktop for DA/DIS services –Speech Enabled White Pages and Yellow Pages –Location Based Services Solutions for service evolution –BTS-Open Middleware for 3 rd Party Content –VoxLinx Gateway Speech/Multi-Modal Gateway for delivery of Mobile Content to Information Services Hubs –IMS Ecosystem for Enabling DA/DQ to evolve to Information Services Hubs partnering w/ Mobile Operators

14. Copyright © 2006 BTSLogic. A Division of Corp. BTSLogic’s unique, patented, and open standards-based software solutions turn service providers into Speech/Multimodal Information Services Hubs. BTS-Open Info. Services Platform Yellow Pages Directory Assistance Traffic, Weather, Maps, Driving Directions, … Ebay/Amazon/Google Content SEDA™ Powered by XRF™ for Speech Automation Speech Enabled Information Services Mobile Multi- Modal Gateway Agents Mobile/SMS/MMS App Live Operators IMS Framework How we do it

15. Copyright © 2006 BTSLogic. A Division of Corp. Deliver the richest information to all channels of contact. About BTSLogic Our Approach Tightly integrate entire technology chain for superior performance Use Open Standards to enable your service ecosystem Be easy to do business with Be Future Proof – always track the next technology Our History 25 Years of experience in DA/DQ and Yellow Pages Solutions process 1B+ DA/YP inquiries annually Consistent leader in speech automation Award-winning Solutions

16. Copyright © 2006 BTSLogic. A Division of Corp. BTSLogic Corporation ”the every way to search” Masoud Loghmani, CTO BTSLogic 4901 Telsa Drive Suite F Bowie, MD 20715, USA Phone: +1-301-352-1050 Fax: +1-301-352-1051 www.BTSLogic.com Phone: +45 86 17 21 44 Fax: +45 86 17 21 43 Info@BTSLogic.com In Europe: BTSLogic Voldbjergvej 12 8240 Risskov, Denmark