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PACIFIC COMPANY PROMOTING APPLESIDRA IN ORDER TO HOLD THE SHARE OF MARKET FROM CURRENT 5% TO 10%
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SWOT ANALYSIS Localized flavor High quality of products (ISO) Well-known brand Many competitors in the local market Conservative marketing strategies in past Lack of international market experience STRENGTHS WEAKNESSES
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SWOT ANALYSIS Promote the product through internet and wide channels of distribution International competitor with rich fund, such as Coca Cola, Pepsi. OPPOTUNITIES THREATS
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Is it possible without apples ? One applesidra everyday, the doctor won’t knock on your door! Pacific Company
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