1. PACIFIC COMPANY PROMOTING APPLESIDRA IN ORDER TO HOLD THE SHARE OF MARKET FROM CURRENT 5% TO 10%

2. SWOT ANALYSIS Localized flavor High quality of products (ISO) Well-known brand Many competitors in the local market Conservative marketing strategies in past Lack of international market experience STRENGTHS WEAKNESSES

3. SWOT ANALYSIS Promote the product through internet and wide channels of distribution International competitor with rich fund, such as Coca Cola, Pepsi. OPPOTUNITIES THREATS

4. Is it possible without apples ? One applesidra everyday, the doctor won’t knock on your door! Pacific Company