1. Concepts by Design: The Right Décor Sets The Mood…for Sales! Topic: Store Layout & Design By: RJ Sohler, Julie Smith & Hanh Nguyen

2. Overview Décor of club determines its entire concept Decoration and design are important Efficient, comfortable, multi-purpose design benefits employees and customers Three topic areas of article: –Consider the Clientele – Weigh Concept and Budget – Build in Contrasts

3. Starting Points Factors to consider when planning the establishment’s décor: –Target market –Environment –Location/Neighborhood –Income of Target Market –Personal Budget –Return on Investment

4. Consider the Clientele “When people get out, they want to get away from their everyday life.” -Pitaccio Target Market: –People want interesting, comfortable environment –Décor plays a large role –Not just who owner wants in establishment –Consider locale, number & kind of people in town Maximize space potential Flow

5. Weigh Concept & Budget Cosmetic changes to complete renovations Worth expense to hire a professional designer –Help with space plan, overall décor –Can work with owner to choose finishes, colors, styles –Can be creative for people who aren’t Consider function or space

6. Weigh Concept & Budget (cont’d) Research demographics Budget and decorating go hand in hand Can accommodate for smaller budgets by finding creative complements

7. Build in Contrasts Industrial materials are softened with fabrics, comfortable furniture, upholstered pieces “You have to bring softness in because you have to deal with sound quality.” -Pitaccio –Makes music tinny Numerous decorating options with color, finish, props, and furniture Depends on goals

8. Field Research Local Venues: –Tailgaters: bar too close to back wall –Clodfelter’s: hard to access the bar –Sanchos: small bar with good floor layout –Platinum: spacious layout, no ventilation –Endzone: too spaced out, easy to access both bars (up and downstairs) –Cantina: hard to use bathrooms

9. Bibliography Sias, Melody. "Concepts by Design." Nightclub and Bar Mar. 2000: 1-3. 12 May 2006. http://www.laposta-de-mesilla.com/assets/images/drink-na.jpg http://www.platinumvenue.com/