1. Arthur I. Pober, Ed.D. June 23, 2009

2.  Content of Multiple Nature (interactive, passive) and Origin (registered producers, users)  Multiple Rating Systems  Multiple Platforms  Overlapping categories  New Concerns and Needs  Global harmony  Global differences  Varying Consumer and Government Concerns

3. Creating a System/Structure that allows for-  Universal Understanding by Consumers  Acceptance by governments, industries  Neutrality  Inter-Operability  Respect for Differences in ◦ Countries ◦ Media ◦ Social Values, Cultures and Standards

4.  RAISING LEVELS OF AWARENESS AND LITERACY FOR ALL  UNIVERSAL LANGUAGE- THROUGH SYMBOLS AND TERMS THAT ALLOW FOR CLEAR COMMUNICATION AND UNDERSTANDING BY ALL PARTIES THROUGHOUT THE WORLD  MONITORING TO INSURE THE INTEGRITY OF THE MATRIX (cannot be left to users)

5.  Advertising  Privacy Concerns  Social Networks  Behavioral Targeting  Illegal Activities  Original vs. Commercial content

6. COMMERCIALAGGRESSIVE SEXUALVALUES CONTENT CHILD AS RECIPIENT ADVERTISING, SPAM, SPONSORSHIP VIOLENT/ GRUESOME/ HATEFUL CONTENT PORNOGRAPHIC/ UNWELCOME SEXUAL CONTENT RACIST,BIASED OR MISLEADING INFO/ADVICE (DRUGS, ETC.) CONTACT CHILD AS PARTICIPANT TRACKING/HARVES TING PERSONAL INFO BEING BULLIED, HARASSED OR STALKED MEETING STRANGERS, BEING GROOMED SELF-HARM, UNWELCOME PERSUASION CONDUCT CHILD AS ACTOR GAMBLING, HACKING, ILLEGAL DOWNLOADS BULLYING OR HARASSING ANOTHER CREATING AND/OR UPLOADING PORNOGRAPHIC MATERIAL PROVIDING ADVICE e.g. SUICIDE/ PRO- ANOREXIC Transatlantic Dialog, 7th November 2008, Cologne6

7.  PARTNERSHIPS WITH AND AMONG  CIVIL SOCIETY,  NGOs AND  THE PRIVATE SECTOR

9.  MISSION ◦ IDENTIFY AND ACKNOWLEDGE DIFFERENT VIEWS OF CONTENT ◦ BRIDGE THOSE DIFFERENCES (strategic goal) BY WAY OF THE TACTICAL STEPS BELOW ◦ REVIEW AND SOLIDIFY TERMINOLOGY ◦ AGREE TO A SET OF WORLD-CLASS PICTOGRAMS ◦ ESTABLISH THE POLICIES AND PROCEDURES CONSISTENT WITH NATIONAL CONCERNS ◦ CREATE A STRUCTURE BY WHICH APPLICATIONS, FILINGS, REVIEW AND MONITORING CAN BE ESTABLISHED

10.  Entertainment-  Motion Pictures  DVDs, CD,s  Video-games  Gambling sites  Social Networks  New Television  Mobile Technology

11.  Violence  Sexual Content  Bias/Cruelty  Language

12. ARG. ATP131618XE CZEC U121518E IRE GPG12A15A1618 ESTO PL612K12K14K16K6 FR U121618E GER FSK0FSK6FSK12FSK16FSK18 MEXAAABB-15CD FAB*CFPDPD-MEMAO

13. Transatlantic Dialog, 7th November 2008, Cologne13 SYSTEM P ORIGINAL AGE RECO PEGI 13+ Click here STATIC CONTENT CRITERIA INVOLVED, COMPLETE WITH INTENSITY MARKER Click here to comment

14.  UNIVERSAL CATEGORIES  ALL SYSTEMS – DATA BANK- EVALUATED  TRANSLATION AND TRANSITION- SYSTEM TO SYSTEM COMMUNICATION  DESIGN AND INTERPRETATION OF SIGNAL, CODES AND MARKS  COUNTRY’S UNIQUE I.D.  PARTICIPATION AND SIGN ON BY GOVERNMENT AND INDUSTRY PARTNERS

16. Transatlantic Dialog, 7th November 2008, Cologne16 SYSTEM P AGE 13+ CONTENT V, -L A

17.  ARTHUR I POBER, ED.D.  MINDBRIGHT, INC.