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MI021/CS021 Computers in Management Sept. 15, 2006 Startups vs. Giants: Netflix & the Video Rental Industry
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Topics Covered NetFlix –Startups vs. Established Firms –Virtual vs. Physical Storefronts –Long Tail Industries –Resources for Competitive Advantage –Value of Moving Early –Short & Long Term Vulnerabilities
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The Long Tail Source: Wired
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Revenue sharing for DVDs Source: Video Rental Developments & the Supply Chain: Netflix Inc., WUSTL.EDU case http://www.olin.wustl.edu/workingpapers/pdf/2004-03-225.pdf
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