1. BBC Digital Media Initiative

2. DMI Background What is DMI? What is DMI? Pan BBC programme designed to prepare us for an on demand digital environment Pan BBC programme designed to prepare us for an on demand digital environment Key Themes Key Themes End to end digital processes End to end digital processes Asset centric approach Asset centric approach Technical, process, organisational and cultural change Technical, process, organisational and cultural change Activity over the last year Activity over the last year Research projects focusing on digital production and asset information management Research projects focusing on digital production and asset information management Scoping Scoping Business case Business case

3. Where we are now Funding agreed for mobilisation phase – Dec- April07 Funding agreed for mobilisation phase – Dec- April07 Team being established Team being established Mixture of BBC, Siemens, Deloitte staff, some full time, some part time Mixture of BBC, Siemens, Deloitte staff, some full time, some part time Representation from I&A – subject matter experts Representation from I&A – subject matter experts

4. DMI workstreams Tapeless and Multiplatform Tapeless and Multiplatform Implementation of tapeless cameras, audio visual desktop production tools and content management systems for multi platform working Implementation of tapeless cameras, audio visual desktop production tools and content management systems for multi platform working Exchanging digital content with Indies, post production suppliers and audiences Exchanging digital content with Indies, post production suppliers and audiences Digital Libraries Digital Libraries Storage and archiving of digital content – both for use during production (work in progress) and long term archive Storage and archiving of digital content – both for use during production (work in progress) and long term archive Asset Information Management Asset Information Management Infrastructure around metadata, plus redesign of I&A function Infrastructure around metadata, plus redesign of I&A function Business Transformation Business Transformation

5. Focus for mobilisation Review business case Review business case Develop benefits v costs Develop benefits v costs Get us to approval for the next stage of funding Get us to approval for the next stage of funding Deliver detailed plans for each workstream Deliver detailed plans for each workstream Establish requirements Establish requirements Begin solutions design work Begin solutions design work

6. But what are we actually building? Enormous confusion regarding the concepts of MAM Enormous confusion regarding the concepts of MAM Weak understanding of lifecycle management Weak understanding of lifecycle management Product focus rather than solution focused Product focus rather than solution focused Fear of the scale and scope Fear of the scale and scope Non experts ‘inventing’ established concepts Non experts ‘inventing’ established concepts Urgent need for an underpinning framework Urgent need for an underpinning framework

7. OAIS ISO 14721 ISO 14721 Defines functions Defines functions Defines environments Defines environments Isn't perfect Isn't perfect Allows for centralised or federated architecture Allows for centralised or federated architecture

8. Issues Digitisation of material – a black art? Digitisation of material – a black art? What exactly do you mean by multi media? What exactly do you mean by multi media? Metadata – the ‘new’ frontier Metadata – the ‘new’ frontier Legacy metadata – not ‘fit for purpose’? Legacy metadata – not ‘fit for purpose’? Belief in the power of technology Belief in the power of technology Re-distributing the archive functions Re-distributing the archive functions