1. E-Books for Museums Workshop Museums and the Web 2011

2. The exploding e-book market is driven completely by the proliferation and mass-adoption of mobile devices of all sorts

3. Getty Online Scholarly Catalogue Initiative MoMA Books iPad App and MoMA AB EX NY 2 Secondary Digital Publishing Options What museums are doing

4. WEB + Universal + Dynamic design on a reasonably stable platform - Usually not mobile- optimized - E-books didn’t take off with the web alone - Lacks “objectness” APPS + Mobile + Dynamic design + Effective revenue model (has “objectness”) - Walled gardens, owned and controlled by Apple, or Google (Android), or Microsoft, or … 2 Secondary Digital Publishing Options

5. ? 3 Primary E-Book Formats What museums are doing LACMA Reading RoomMFA BostonYou?

6. PDF + Universal + Holds page layout on any device - No interactivity - Compatible with, but not comfortable with, mobile devices MOBI + Reflowable pages ideal for mobile devices - Owned and controlled by Amazon - Not being developed EPUB + Reflowable pages ideal for mobile devices + Open specification that no one owns + The primary format for every major e-reading system (except Amazon) + In active development 3 Primary E-Book Formats

7. EPUB An Open Format with Wide Adoption

8. The ____________ to EPUB is that it works on all kinds of devices. advantage

9. The ____________ to EPUB is that it works on all kinds of devices. disadvantage

10. EPUB Like the Internet, ca. 1997 The Current Exhibitions page at www.moma.org, April 7, 1997

11. EPUB Heading to the Internet, ca. 2011 The Current Exhibitions page at www.moma.org, April 4, 2011

12. RULE #1: Plan for the variable reading experience

13. RULE #2: Be a champion of readers’ rights