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Can-Sian Restaurant By: Ye Yang Sang Kim Sang Kim Natsuko Soejima Vince Wang Chloe Liu Jin Liu
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Elements of a Business Plan Goals and Missions Management Team Location Product / Service Description Market Opportunity Competition Analysis Financial Projections Legal Requirement
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Goal: Produce good reputation and royalty from consumers. We expect to have a constant 15% annual growth rate,
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Mission: We supply the good quality and delicious food with reasonable price. We provide a good balance diet to customer We provide a good atmosphere for the family to spend time together.
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Management Team: Experience in catering industry for 10years Chief Chef was awarded the Best Chef in Korea in 2000
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Location The West Lethbridge Advantages Population of Lethbridge
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Location The strongest population growth University Students New Housing No direct competitors Not enough restaurants in West
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Location Specific Site West Village Mall –Easy access from University Drive. –Close to a dense population of the target market –Walking distance of University –Enough parking spaces
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Product: Quality must be at the fore of our product: Quality in Food Quality in Service
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What Type of food we provided: Chinese Food Korean Food Japanese Food
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Integrating supply chain Three main ingredients Meat (Beef, chicken and fork) Vegetables (typical vs. basic) Other ingredients (spices, salt, sugar and etc.)
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Continued 5 conditions Cost: Charges for transportation Time: Adequacy and speed of transit Capability: The competency of suppliers to provide amounts of ingredients we request Dependability: Reliability of service regarding time, loss and damage Frequency: Scheduling
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Meat supplier Local (Lethbridge) transaction Advantage 1.Best quality 2.Cost effective: low cost for transportation 3.Easily monitor: How the supplier produces products (quality of meat) 4. Customized products
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Vegetable supplier Typical ingredients ( Chinese white cabbage, Japanese parsley..) Transaction proceeded in Calgary (Chinatown) 1)The cost for transportation 2)Possible economic detriments regarding to time, damage and loss of vegetables. 3)Typical services offered by supplier (delivery, discounts, credit, promotion, promotional support materials, guarantees and technical assistance) are not guaranteed. 4) Need to acquire dependable suppliers and capability of managing adequate inventory level (constant and accurate inventory check).
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continued Basic ingredients (onion, garlic, rice … ) Transaction proceeded in local markets Local farmers Integrated market: Farmer ’ s market in Lethbridge None or inexpensive cost for transportation: delivery service suppliers offer and closeness to markets Face to face contact with suppliers (if vegetables have bad quality)
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Supplier for Other ingredients Ingredients like sauce, salt, pepper, sugar.. Easily run out but easily purchased from local retailers (Wal-Mart, Sears Canada..)
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Inventory Using inventory organizer (Chart or notice board) and collective inventory management involving all managers and employees. 1)Unnecessary to purchase them in large quantities. (expense of cash out of our pockets) 2) Accurate estimation from chefs, assistants and employees
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Two ways to purchase equipments Buying the used Equipments Leasing
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3 conditions for purchasing decision: Sales service: credit sale, guarantee,.. Repair Affordability: reduce star-up cost
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Marketing opportunities target market: families in Westside University Students
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Marketing strategy Taste and service Pricing
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Competition Advantage: No Chinese restaurant in Westside Only have the fast food chain available Disadvantage: Low competitive with downtown restaurant
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Advertising Flyer Coupon Word of Mouth
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Sales promotions Lunch combo Discount for every Tuesday
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Personnel 2 Chefs 1 Store Manager 4 Part time waiters
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ItemCost Equipment15000 Inventory10000 Wages (first 2 months) 19520 Utilities Deposite100 First 2 months800 Start Up Cost
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Rent Deposite1000 First 2 months20000 Advertising400 Insurance3700 Licences and permits 850 Others Pre-Paid200 Contingancy1000 Total Start up Cost72570
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200620072008 Net Sales28800034500380160 Cost of Good Sold720008640095040 Gross Margin on Sales216000259200285120 Expenses Rent120000 Selling Expense Advertising Expense1200 Wages and Salaries117120 Depreciation Expense2000 Insurance Expense3600 Utilities4800 Total Operating Expense248720 Profit Before Interest and Tax -39202776055408 Interest payment630051003900 Net Income before tax-39020538032500 Income Tax013458125 Net Income-39020403524375 Pro Forma Income Statement
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Break- Even Analysis The Fixed Cost is $248720 The Contribution as % of Sales is 75% The Break-Even Point is $331627
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Legal Requirements Legal Structure: Limited partnership with 4 silent partners. Limited partnership with 4 silent partners.
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Legal Requirements (Cont ’ d) Licenses and Taxes: Provincial business license Taxes: Provincial Sale Taxes (PST) Goods and Services Taxes (GST)
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Legal Requirements (Cont ’ d) Intellectual Property Protection: Gain a trademark from government for the name of our restaurant — Can- Sian.
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QUESTION??QUESTION??
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