1. Introduction to Intellectual Property

2. you begin… You are about to journey into the world of IP. The following presentation will introduce you to the strategic value of IP and how it applies to your research, your inventions or innovation, and your artistic creations. Before

3. You will learn about the five main types of intellectual property rights (IPRs) administered by the Canadian Intellectual Property Office (CIPO). CIPO plays a key role in supporting Canada’s innovation and productivity by delivering and granting quality and timely IP rights. Pay attention to this icon. Simply click on it to reveal more information. Try it! you begin… Before

4. you begin… Pay attention to this icon. Simply click on it to reveal more information. Try it! Before Don’t forget! All great inventions started with a great idea! Click anywhere to go back to the previous slide

5. IP at a glance Canadian Patents Walkie Talkie, Insulin Process Trade-marks BlackBerry, BeaverTails Copyrights Recordings by The Tragically Hip, Anne of Green Gables (book content) Industrial Designs Bombardier Snowmobile, Hockey Goalie Mask Integrated Circuit Topography Canadarm (Mechanical arm)

6. Patents New inventions or any new and useful improvement of an existing invention Novel: must be new, first in the world Useful: functional and operative Inventive: must show ingenuity and must not be obvious to someone of average skill in the field of invention

7. Patents New inventions or any new and useful improvement of an existing invention Novel: must be new, first in the world Useful: functional and operative Inventive: must show ingenuity and must not be obvious to someone of average skill in the field of invention The first patent ever registered in the CIPO Patents Database was a machine to measure liquids (August 18, 1869).

8. can you patent Using a door lock as an example A Product: a door lock A Composition: a chemical composition in lubricants for door locks An Apparatus: a machine for making door locks A Process: a method for making door locks … or an improvement on any of these What

9. can you patent Using a door lock as an example A Product: a door lock A Composition: a chemical composition in lubricants for door locks An Apparatus: a machine for making door locks A Process: a method for making door locks … or an improvement on any of these What Car door lock Patent number: CA 2590356 Filed by: Zygmunt Dziwak in 2007

10. Did you know? 90% of patents are for improvements to existing patented inventions

11. Find Use your mouse to find what’s different. three improvements 19261976

12. Find Use your mouse to find what’s different. three improvements 19261976

13. 19261976 Find three improvements Cheese — the plastic smells like cheese

14. 19261976 Find three improvements Spring is longer

15. 19261976 Find three improvements Hook at the end of the arm

16. Famous Canadian patents: Snowmobile “Some day, I will invent a little machine that will glide over the snow and will even allow me to go up hills.” J. Armand Bombardier Patent application no. 367104 Registered June 29, 1937 © Musée J. Armand Bombardier

17. Famous Canadian patents: Snowmobile “Some day, I will invent a little machine that will glide over the snow and will even allow me to go up hills.” J. Armand Bombardier © Musée J. Armand Bombardier Patent application no. 367104 Registered June 29, 1937 The SKI-DOO® snowmobile has made tracks since J. Armand Bombardier registered his first patent in 1937. Bombardier Recreational Products now has manufacturing facilities in six countries on three continents and the company’s products are sold in more than 80 countries worldwide!

18. bell? Does he ring a 77891877Improvements in electrics telephony PatentYear numberissuedTitle 138091881Improvements in electrics telephony 138101881Improvements in electrics telephony 267011887Reproducing sounds from phonograph records 267101887Reproducing sounds from phonograph records Alexander Graham Bell

19. Bell? Alexander Graham Bell Does he ring a 77891877Improvements in electrics telephony PatentYear numberissuedTitle 138091881Improvements in electrics telephony 138101881Improvements in electrics telephony 267011887Reproducing sounds from phonograph records 267101887Reproducing sounds from phonograph records Ontarian Alexander Graham Bell invents the telephone — the genesis of Bell Canada, originally founded in 1880 as the Bell Telephone Company of Canada Ltd.

20. Trade-marks A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace

21. Look How many trade-marks can you see? around you

22. Look How many trade-marks do you see every day? around you Canada’s Trade-marks Act does not contain any marking requirements. However, you may have come across the following symbols used by trade-mark owners, namely, ® (registered), TM (trade-mark), MD (marque déposée) or MC (marque de commerce). The ® or MD are generally used to identify a registered mark. The symbols TM or MC are generally used to identify an unregistered mark.

23. brand Petro-Canada holds the Team sponsorship rights for the Vancouver 2010 Olympic and Paralympic games. You will see this logo on our Canadian athletes. Trade-marks can be used to uniquely identify a

24. brand Petro-Canada holds the Team sponsorship rights for the Vancouver 2010 Olympic and Paralympic games. You will see this logo on our Canadian athletes. Trade-marks can be used to uniquely identify a A brand is a collection of perceptions in the mind of the consumer. A trade-mark is a distinctive indicator which uniquely identifies a particular company, individual, or product/service.

25. Canadian brands ranking 2008 Best RankBrand 2008 brand value (C$ million) 1BlackBerry5 607.7 2RBC4 141.1 3TD Canada Trust3 779.6 4Shoppers Drug Mart3 137.5 5Petro-Canada3 132.6 6Manulife2 550.9 7Bell2 537.0 8Scotiabank1 870.4 9Canadian Tire1 828.5 10Tim Hortons1 604.6 Source: Interbrand Canada

26. In today’s competitive global marketplace, branding often becomes the most important aspect of a business or an organization. Registering a trade-mark has important advantages in Canada: It provides proof of ownership It allows you to flag infringement under the Trade-marks Act It prevents others from adopting a similar trade-mark It makes licensing your products and services easier protection Trade-mark

27. Copyrights Rights derived from any original literary, dramatic, musical or artistic work can be registered from the moment this work is created.

28. copyrights Copyright is automatic upon creation. However, it’s a good idea to: Have your original work witnessed and dated Register your copyright Use proper marking for your copyright © Document details of any collaboration in respect of the work The world of

29. Copyright- protected Canadian works

30. Copyright- protected Canadian works

31. Copyright- protected Canadian works © Script Script © Movie scenes Movie scenes © Actor interpretation Actor interpretation © Cover Cover © Movie editing Movie editing © Pictures Pictures

32. Copyright- protected Canadian works © Pictures Pictures © Articles Articles © Cover Cover

33. Copyright- protected Canadian works © Pictures Pictures © Lyrics Lyrics © Music Music © Cover Cover

34. Industrial designs The visual features of shape, configuration, pattern or ornament (or any combination of these features) applied to a finished article made by hand, tool or machine.

35. Features Design must be original Can be two- or three-dimensional that appeal to the eye

36. Designs Designs, such as those featured in these products, are known for their visual appeal.

37. 3-D configuration of electronic circuits embodied in integrated- circuit products or layout designs. Integrated Circuit Topographies (ICTs)

38. Used in many technologies, such as: Computers Automobiles Pacemakers Industrial robots Cameras Spacecraft Integrated Circuit Topographies (ICTs) The Canadarm is being used to install the shuttle docking port on MIR. Photo: NASA

39. Used in many technologies, such as: Computers Automobiles Medical technology Industrial robots Cameras Spacecraft Integrated Circuit Topographies (ICTs) The Canadarm is being used to install the shuttle docking port on MIR. Photo: NASA Canada’s most famous robotic and technological achievement made its space debut on November 13, 1981. Canadian Space Agency

40. IP Patent Patent CA 2508239 A display for a handheld computing device includes a display panel; a circuit board carrying display electronics for the display panel; a cover assembly securing the display panel to the circuit board; and a resilient layer adhered to the circuit board for securing the display to the computing device. Inventors: HOLMES, CHEN, SIMOES Owner: RESEARCH IN MOTION LIMITED The behind the BlackBerry Trade-mark Trade-mark Registration TMA 638068 Wares/Services: Electronic handheld units Registrant: RESEARCH IN MOTION LIMITED Industrial Design Industrial Design Registration 125919 Title: Handheld Electronic Device Registrant: RESEARCH IN MOTION LIMITED

41. IP The Canadian system at a glance PatentsTrade-marksCopyrights Industrial designs Integrated Circuit Topographies TermUp to 20 years after filing Renewable 15-year period Generally life plus 50 years Up to 10 years10 years ProtectionApply nationally Automatic, apply internationally (but registration can be sought in Canada) Apply nationally Protects againstUse, sale, manufacture UseCopying, reproducing Manufacture, sale, rent or importation Use, sale, manufacture What is protected InventionsIdentity of your products and services: words, symbols and designs Original literary, artistic, musical and dramatic works, and other subject matters: sound recordings, performances, communication signals Visual appearance of a product: ornamentation, shape, pattern, configuration Original integrated circuit layout designs

42. Benefits Identify trends and new developments Generate new ideas Gain competitive intelligence License new products Solve technical problems Identify manufacturing partners of doing IP searches Visit www.cipo.ic.gc.ca to access the CIPO IP databaseswww.cipo.ic.gc.ca

43. You have completed the introduction to intellectual property. Time to test your knowledge! Get ready to complete the IP Quiz.IP Quiz. Congratulations!

44. Contact us For more information: www.cipo.ic.gc.ca www.cipo.ic.gc.ca E-mail: cipo.contact@ic.gc.cacipo.contact@ic.gc.ca Toll-free: 1-866-997-1936