6.  Apple Inc.  Shareholders & Investing Community  Media  Competitors (i.e. Dell, Microsoft, etc.)  Apple Customers  U.S. Government  Legal Community

10. Co-founders Steve Jobs and Steve Wozniak in April 1976

20. ~$20 Billion

27.  Diminished Company Value  Lower Stock Price  Concerns of Post-Jobs Success  Media & Investor Distrust  Lack of Communication Credibility

28.  How can Apple communicate to the investing community that it can be successful without Jobs?  Does Apple need to have better overall communication with the media and the public?  If faced with filed lawsuits, should Apple try to nip it in the bud (i.e. quickly settle out-of-court) to avoid the potentially negative PR?

29. Timothy D. Cook Chief Operating Officer (acting CEO)  Dramatically increased Apple’s margins by pulling it out of manufacturing  Served as Apple CEO for two months in 2004 Jonathan Ives Senior Vice President, Industrial Design  Lead designer behind the iMac, iPod, PowerBook, MacBook and iPhone  Numerous design awards, also rated the most influential Briton in America