1. Elaine Bussjaeger Amy English Christine O’Brien Sally Terrell

2. S.W.O.T. Analysis

3. Publics College aged students ages 18-24 Residents of retirement communities and community members ages 60+

4. Primary Research Virginia Mennonite Retirement Community (VMRC) and Sunnyside Retirement Communities 3 question survey of 45 students in the Shenandoah Valley (JMU, EMU, BC, BRCC) Have you heard of Cat’s Cradle? Are you aware that stray cats are overpopulated in the area? Are you willing/able to become a foster parent?

5. Primary Research Results VMRC and Sunnyside Student Survey 40% have heard of Cat’s Cradle 38% are aware that stray cats are overpopulated in the area 31% are willing/able to become foster parents

6. Goals Organization Goal: To increase the amount of foster homes in the Shenandoah Valley. PR Goal: To enhance the relationship between Cat’s Cradle and the residents of the Shenandoah Valley.

7. Objectives Awareness 18-24 age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs by 20% of college-aged students in the Shenandoah Valley within one year. 60+ age demographic: To increase awareness of Cat’s Cradle and it’s foster and adoption programs to 40% of the retirement community within one year.

8. 18-24 Demographic Tactics For James Madison University Passport Events PowerPoint Presentation Table Tents The Breeze Article

9. Stray Cats: Pets or Pests? Josie Kinkade Speaks to JMU Students about Cat’s Cradle

10. 18-24 Demographic Tactics Student Organization Night University Mass E-mail Volunteer/Community Service Programs

11. 18-24 Demographic Tactics Facebook Group

12. 18-24 Demographic Tactics Facebook Fan Page

13. 18-24 Demographic Tactics The Breeze and The WeatherVane Advertisements

14. Retired Community Tactics The Daily News Record Online Banner Advertisement

15. Retired Community Tactics Guest Speaking

16. Retired Community Tactics Flyer