1. Shopping and ORM Solutions
Chapter 7
Shopping and ORM Solutions

2. Agenda Online Shopping Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet

3. Online Shopping Business requirements Setting up consideration
Tracking customers
Process orders
Administration
Software feature
Software selection

4. Business Requirements
Select products
Proper image of the online shop
Cross-selling and cross-promotion
Implementing method
In house
Outsourcing
ISP hosting

5. Setting Up Consideration
Competent employees
Tracking customer
Proper logistics partner and bank
Software selection
Additional features
Auto-responder
Chat room
Newsgroup
Automatic search engine
configurator

6. Tracking Customers Basic authentication Cookies Domain name IP address
Login and password
Cookies
Domain name
IP address
Personalized URLs
Strong authentication
Digital certificates

7. Process Order Shopping basket Order method Add and delete items
Change amount
Order method
Web page
Fax
Telephone
Normal mail

8. Process Order Payment System Automatic acknowledgements
Security for credit card: secure socket layer (SSL) and secure electronic transaction (SET)
Paper and electronic cheques
Invoice
Cash on demand
Automatic acknowledgements
Fax

9. Process Order Discount calculation Tracking Order status
Customer feedback

10. Administration Update product & price Database integration
Online
Off line
Database integration
Entire buying process
Marketing research
Inventory management
Availability
Peak time
Prioritization
Customers

11. Software Feature Database Shopping basket Order and payment process
Reporting
Search engine
Web design templates
Terms and conditions
Interfaces
Existing databases
Enterprise and legacy applications

12. Software Selection Criteria Product Type: hosting or product Platform
Price
Feature
Others?
Product
HP Emporium
IBM Net.Commerce
Microsoft Commerce Server

13. Agenda Online Shopping Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet

14. Electronic Software Distribution
Benefit
Problem & strategy

15. Benefit Reduce cost Flexible pricing strategy Shipping Duplication
Delivery
Inventory
Flexible pricing strategy
Concurrent licenses: database management systems
Licensed periods: shareware or tryware or digital certificates
Licensed session or time: hotel installation

16. Problem & Strategy Pirating Digital infrastructure strategy
Compression format (FlashPix)
Copy prevention (cSafe)
Devices (ImageLock)
Implementing consideration
Easy to use (no. of installation, updating)
No additional hardware

17. Agenda Online Shopping Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet

18. Configurator Tools Help customer to configure the desired product
Benefits
Reduce technical people in pre-sales and sales
Reduce the return rate
Reduce time requirement
Products
BT Squared Technologies
Trilogy

19. Agenda Online Shopping Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet

20. Operational Resource Management
Digitizing the paper based operational resource management
Benefits
Reduce transaction cost and price
Track order
Centralized control
Features
Administration tool: non technical person
Catalogue support: multiple suppliers
Search engine
Enterprise integration
Localization: price and product
Reporting
Workflow

21. Operational Resource Management
Products
Commerce Chain by Commerce One
Netscape CommerceXpert

22. Agenda Online Shopping Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet

23. Pricing on Internet Advertising pays the product
Buyer’s willingness to pay
Transaction costs based billing

24. How do you use ESD and configurator in your organization to improve operation efficiency?
Can you think the major features which are needed when you select a ORM tool?
How does these new Internet pricing affect the traditional business?

25. Points to Remember Online Shopping Electronic Software Distribution
Configurator Tools
Operational Resources Management
Pricing on Internet