1. After the Dot.Com Meltdown: Search Engines Strategies for 2003 by Mr. David Wilson Atlantic Affiliates Copyright: David Wilson, Atlantic Affiliates

2. Introduction – What ’ s Changed? Balance of Power Has Shifted Search Engines Developing Multiple Revenue Streams Free Submission - Not What It Used To Be! - Some Opportunities Remain - Older Sites Grandfathered

3. Paid Inclusion Five Main Providers US Coverage >90% Turnaround is 2 Days To 1 Week Total Cost About $500/Yr Recurring Never Submit an Unfinished Site

4. Paid Placement Two Giants, Many Dwarves Quick Results Costs Typically $0.05 to $0.50 Per Click-Through Analyze Search Terms! Know Your Cost Structure!

5. Other Traffic-Driving Strategies In-House Marketing Association Listings Link Exchanges Web Rings

6. Indexing Optimization Strategies Quality Content, Matched to Search Terms Plenty of HTML Links

7. Economic Optimization Strategies Know Your Costs and Margins Analyze Your Web Server Stats Calculate Your Gross Profit Per Click- Through Your Time Is Worth Money