1. Academic Outreach and Continuing Education (AOCE) Rick Simpson, Associate Dean Ken Foster, Director, AA Marketing

2. MISSION To extend the academic resources of the University of Utah to diverse and evolving communities.

3. HISTORY Travel Club Bureau of Community Development Institute of Urban Studies Bureau of Indian Services Institute of Industrial Relations (cont.) Established in 1934 to serve evenings. Evolved to create experimental programs

4. HISTORY (cont.) Modern Dance Program Ballet Program KUED (PBS TV) Lectures and Concerts Instructional Media Services Virginia Tanner Executive Education Evening degree programs

5. ORGANIZATION Organizational changes Integration with Academic Affairs Senior AA VP AVP Assoc. Dean MarketingAcad. Programs Administration Deans & Depts VP Un. Relations

6. PROGRAMS Main Campus Afternoon, Evening and Weekends Sites Summer Programs Distance Learning Experimental Programs Non Credit Programs International

7. MARKETING ISSUES Sites Enrollment management Image Customer Service Strategic Planning

8. DRIVERS (What created AOCE) 30-39

9. SITES Bountiful 4095 Murray 3905 Sandy 4526 Park City 3344 UHN ----- TOT ANNUAL ENROLLMENT

10. 44819 40122 -10.5% 44870 Utah 18 Year-olds

11. IMAGE UU Perceptual Map Progressive Traditional Voc/TechLib.Arts Market Desire Target Market Desire UU

12. IMAGE

13. SOLUTIONS Customer Service –New Customer Service Mgr. Proactive Strategic Planning Appropriate Marketing Efforts

14. INITIATIVES New sites –Tooele –Brooks Arcade –UHN Professional Development Personal Enrichment U Online TACC Ed Tech Programs Training and Development International Mainstream Outreach Credit