1. Given two randomly chosen web-pages p 1 and p 2, what is the Probability that you can click your way from p 1 to p 2 ? 30%?. >50%?, ~100%? (answer at the end) CSE 494/598 Information Retrieval, Mining and Integration on the Internet

2. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Contact Info Instructor: Subbarao Kambhampati (Rao) –Email: rao@asu.edu –URL: rakaposhi.eas.asu.edu/rao.html –Course URL: rakaposhi.eas.asu.edu/cse494 rakaposhi.eas.asu.edu/cse494 –Class: T/Th 3:15-4:30 (BY 210) –Office hours: T/Th 4:30-5:30 (BY 560) TA: tbd

3. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Course Outcomes After this course, you should be able to answer: –How search engines work and why are some better than others –Can web be seen as a collection of (semi)structured databases? If so, can we adapt database technology to Web? –Can useful patterns be mined from the pages/data of the web? What did you think these were going to be??

4. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Main Topics Approximately three halves plus a bit: –Information retrieval –Information integration/Aggregation –Information mining –other topics as permitted by time

5. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Books (or lack there of) There are no required text books –Primary source is a set of readings that I will provide (see “readings” button in the homepage) Relative importance of readings is signified by their level of indentation There are some good reference books (which should be available in the bookstore) –* Modeling the Internet and the Web Baldi, Frasconi and Smyth –Modern Information Retrieval (Baeza-Yates et. Al) –Mining the web (Soumen Chakrabarti) –Data on the web (Abiteboul et al).

6. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Pre-reqs Useful course background –CSE 310 Data structures (Also 4xx course on Algorithms) –CSE 412 Databases –CSE 471 Intro to AI + some of that math you thought you would never use.. –MAT 342 Linear Algebra Matrices; Eigen values; Eigen Vectors; Singular value decomp –Useful for information retrieval and link analysis (pagerank/Authorities-hubs) –ECE 389 Probability and Statistics for Engg. Prob solving Discrete probabilities; Bayes rule… –Useful for datamining stuff (e.g. naïve bayes classifier) You are primarily responsible for refreshing your memory... Homework Ready…

7. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati What this course is not (intended tobe) This course is not intended to –Teach you how to be a web master –Expose you to all the latest x-buzzwords in technology XML/XSL/XPOINTER/XPATH –(okay, may be a little). –Teach you web/javascript/java/jdbc etc. programming [] there is a difference between training and education. If computer science is a fundamental discipline, then university education in this field should emphasize enduring fundamental principles rather than transient current technology. -Peter Wegner, Three Computing Cultures. 1970.

8. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Neither is this course allowed to teach you how to really make money on the web

9. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Personal Motivation My research group is schizophrenic –Plan-yochan: Planning, Scheduling, CSP, a bit of learning etc. –Db-yochan: Information integration, retrieval, mining etc. rakaposhi.eas.asu.edu/i3 Involved in ET-I 3 initiative (enabling technologies for intelligent information integration) Did a fair amount of publications, tutorials and workshop organization..

10. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Grading etc. –Projects/Homeworks (~45%) –Midterm / final (~40%) –Participation (~15%) Reading (papers, web - no single text) Class interaction (***VERY VERY IMPORTANT***) –will be evaluated by attendance, attentiveness, and occasional quizzes Subject to (minor) Changes 471 and 598 students are treated as separate clusters while awarding final letter grades (no other differentiation)

11. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Projects (tentative) One big project + may be one or two mini ones –Big One: extending and experimenting with a mini- search engine Project description available online (tentative) Expected background –Competence in JAVA programming (Gosling level is fine; Fledgling level probably not..). We will not be teaching you JAVA

12. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Occupational Hazards.. Caveat: Life on the bleeding edge –494 midway between 4xx class & 591 seminars It is a “SEMI-STRUCTURED” class. –No required text book (recommended books, papers) –Need a sense of adventure..and you are assumed to have it, considering that you signed up voluntarily Only being offered for the third time.. –Expect online and interactive debugging of the class.. –Did I mention that bit about sense of adventure I assume you have it--since you are taking a course that is not on the core :-) Silver Lining?

13. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Life with a homepage.. I will not be giving any handouts –All class related material will be accessible from the web-page Home works may be specified incrementally –(one problem at a time) –The slides used in the lecture will be available on the class page The slides will be “loosely” based on the ones I used in f02 (these are available on the homepage) –However I reserve the right to modify them until the last minute (and sometimes beyond it). When printing slides avoid printing the hidden slides

14. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Course Overview

15. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Web as a collection of information Web viewed as a large collection of__________ –Text, Structured Data, Semi-structured data – (multi-media/Updates/Transactions etc. ignored for now) So what do we want to do with it? –Search, directed browsing, aggregation, integration, pattern finding How do we do it? –Depends on your model (text/Structured/semi-structured)

16. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Structure How will search and querying on these three types of data differ? A generic web page containing text A movie review [English] [SQL] [XML] Semi-Structured An employee record

17. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Structure helps querying Expressive queries Give me all pages that have key words “Get Rich Quick” Give me the social security numbers of all the employees who have stayed with the company for more than 5 years, and whose yearly salaries are three standard deviations away from the average salary Give me all mails from people from ASU written this year, which are relevant to “get rich quick” Efficient searching –equality vs. “similarity” –range-limited search

18. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Does Web have Structured data? Isn’t web all text? –The invisible web Most web servers have back end database servers They dynamically convert (wrap) the structured data into readable english – => The capital of India is New Delhi. –So, if we can “unwrap” the text, we have structured data! »(un)wrappers, learning wrappers etc… –Note also that such dynamic pages cannot be crawled... –The (coming) Semi-structured web Most pages are at least “semi”-structured XML standard is expected to ease the presenatation/on-the-wire transfer of such pages. (BUT…..)

19. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Adapting old disciplines for Web-age Information (text) retrieval –Scale of the web –Hyper text/ Link structure –Authority/hub computations Databases –Multiple databases Heterogeneous, access limited, partially overlapping –Network (un)reliability Datamining [Machine Learning/Statistics/Databases] –Learning patterns from large scale data

20. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Information Retrieval Traditional Model –Given a set of documents A query expressed as a set of keywords –Return A ranked set of documents most relevant to the query –Evaluation: Precision: Fraction of returned documents that are relevant Recall: Fraction of relevant documents that are returned Efficiency Web-induced headaches –Scale (billions of documents) –Hypertext (inter-document connections) Consequently –Ranking that takes link structure into account Authority/Hub –Indexing and Retrieval algorithms that are ultra fast

21. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Information Integration Database Style Retrieval Traditional Model (relational) –Given: A single relational database –Schema –Instances A relational (sql) query –Return: All tuples satisfying the query Evaluation –Soundness/Completeness –efficiency Web-induced headaches Many databases all are partially complete overlapping heterogeneous schemas access limitations Network (un)reliability Consequently Newer models of DB Newer notions of completeness Newer approaches for query planning

22. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati

23. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Further headaches brought on by Semi-structured retrieval If everyone puts their pages in XML –Introducing similarity based retrieval into traditional databases –Standardizing on shared ontologies...

24. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Learning Patterns (Web/DB mining) Traditional classification learning (supervised) –Given a set of structured instances of a pattern (concept) –Induce the description of the pattern Evaluation: –Accuracy of classification on the test data –(efficiency of learning) Mining headaches –Training data is not obvious –Training data is massive –Training instances are noisy and incomplete Consequently –Primary emphasis on fast classification Even at the expense of accuracy –80% of the work is “data cleaning”

25. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Now for a look at the course overview

26. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Readings for next week The chapter on Text Retrieval, available in the readings list –(alternate/optional reading) Chapter 2 of Information Retrieval (Models of text)

27. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Web as a bow-tie 39% 21% 19% 14% 7% Probability that two pages are connected: (.21+.39) * (.39 +.19) =.348 Reference: The Web as a Graph. PODS 2000: 1-10PODS 2000 Ravi KumarRavi Kumar, Prabhakar Raghavan, Sridhar RajagopalanSridhar Rajagopalan, D. Sivakumar,D. Sivakumar Andrew TomkinsAndrew Tomkins, Eli Upfal:Eli Upfal Given two randomly chosen web-pages p 1 and p 2, what is the Probability that you can click your way from p 1 to p 2 ? 30%?. >50%?, ~100%? (answer at the end)

28. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati

29. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati The Internet (Big and Getting Bigger) Moore’s Law –Semiconductor density doubling Internet Equivalent –1996: 40M people connected –1997: 100M –1998 : Traffic vol doubles in 100 days First moments after big bang –and a small crash...

30. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati History 1945First electronic digital computer ENIAC 1960Ted Nelson proposes Xanadu 1961Len Kleinrock paper on packet switching 1965Gordon Moore proposes law 1965First network experiment 1966Design of ARPAnet 1968Doug Engelbart: mouse, windows, videoconf 1968ARPAnet contract to BBN 1969First ARPAnet message UCLA -> SRI

31. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati History 1970ARPAnet spans country, has 5 nodes 1971ARPAnet has 15 nodes 1972First email programs, FTP spec 1973Ethernet operation at Xerox PARC 1974Intel launches 8080; TCP design 1975Gates/Allen write Basic for Altair 8800 1976Apple Computer formed by Jobs/Wozniak 1977111 hosts on ARPAnet 1978TCP split into TCP and IP 1979Visicalc

32. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati History 1981Microsoft has 40 employees; IBM PC 1982Sun formed 1983ARPAnet uses TCP/IP -> birth of internet 1983Design of DNS 1984launch of Macintosh; 1000 hosts on ARPAnet 1985Symbolic.com first registered domain name 1989100,000 hosts on Internet 1990Cisco Systems goes public $288 M Tim Berners-Lee creates WWW at CERN

33. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati History 1992Bouchers amendment allows ecommerce 1993Mosaic developed at UIUC Web grows by 341,000% in a year 1994Netscape, Amazon, Archtext formed 1995 Netscape IPO, Windows 95 1997 Amazon IPO

34. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Connecting on the WWW Server OS Web Server Internet Client OS Web Browser

35. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Server-Side View Database-driven content Lots of Users Scalability Load balancing Often implemented with cluster of PCs 24x7 Reliability Transparent upgrades Clients Internet

36. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Network View Internet

37. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Client-Side View Web Sites Internet Content rendering engine Tags, positioning, movement Scripting language interpreter Document object model Events Programming language itself Link to custom Java VM Security access mechanisms Plugin architecture + plugins

38. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Client-Side… Impact Many different browsers –{Netscape, IE, Lynx, …}  Version  OS Each supports different tags, DOM, languages… Strategies: –Page branching –Internal branching (javascript control in each page) –Designing for the common denominator Custom APIs with javascript libraries

39. 6/27/2015 12:00 PMCopyright © 2001 S. Kambhampati Input Student Info Name Email Background –444? –451? –461? –Other 4xx? Languages –Javascript? –Java? –Others: